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DOOH Advertising News & Media

Marketing heavyweight joins rVue board

July 28, 2010

RVue Holdings Inc., the parent company of digital out-of-home demand-side platform creators rVue Inc., today announced the appointment of OmniCom's Robert…

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Digital View touts Hong Kong digital signage deployment

July 27, 2010

Media player company Digital View announced today that it had recently delivered a digital signage media player solution for Festival City Show Flats in Hong…

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NEC VP Flaska named a 'Power 100 Woman of the Channel' by CRN Magazine

July 26, 2010

NEC Display Solutions of America today announced that vice president of marketing Ashley Flaska has been named a Power 100 Woman of the Channel by CRN…

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Ad agency gets on board rVue's digital signage ship

July 25, 2010

Marketing agency TracyLocke and rVue Inc. today announced a partnership to capitalize on the agency's expertise in digital out-of-home (DOOH) and the…

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Gas Station TV about to hit 27 million Nielsen-verified impressions; also throwing beer pong party in NYC

July 22, 2010

Gas Station TV recently announced that the latest Nielsen Pocketpieces report shows GSTV exceeding 26 million monthly Nielsen-verified fueling impressions, and…

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Wireless Ronin digital signage invades Mall of America

July 21, 2010

Wireless Ronin Technologies Inc., a Minneapolis-based digital signage provider, announced recently that it has completed the first stage of the RoninCast…

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Allure Global Solutions deploying digital signage, digital menu boards for Southern Theatres

July 20, 2010

Allure Global Solutions Inc. announced that it has recently installed its digital signage products at four locations for Southern Theatres, one each in…

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Another digital signage company joins rVue's DOOH 'ecosystem'

July 20, 2010

Another digital signage software provider has hooked up with rVue's demand-side platform for planning and buying digital out-of-home media ads.

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Digital Signage Masters Series set to drop the puck in Toronto

by Christopher Hall

The inaugural edition of the Digital Signage Masters Series, a new educational program focused on DOOH best-practices, is set to focus on Toronto's Air Canada…

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Scala DS powers marketing efforts for Polish banking co-ops

July 18, 2010

Sopot, Poland — Scala's digital signage solution has been chosen to power a dedicated digital signage system deployed by three Polish banking co-ops.

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New light shed on DPAA initiatives

Bill Yackey talks to the Digital Place-based Advertising Association about the agency's plans, which include naming a new president by week's end.

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San Diego Sports Arena gets digital signage facelift

July 15, 2010

Allure Global Solutions Inc. recently announced that it has completed a new digital signage deployment for the San Diego Sports Arena.

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Digital signage sector still looking for Daddy Warbucks

by

The digital signage industry is suffering from a "chicken and egg" problem that has kept it from cementing a leading position in the mind of venture…

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BroadSign integrates ds software with rVue's demand-side ad platform

July 14, 2010

Digital signage software provider BroadSign International Inc. announced today the Open API integration of its software with rVue Inc.'s demand-side platform…

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Digital signage license plates coming soon?

July 13, 2010

According to mediabuyerplanner.com, the California sate legislature is considering digital signage license plates.

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Cinema Scene Marketing extends digital signage partnership with Popstar Networks

July 12, 2010

In-lobby media and promotions provider Cinema Scene Marketing today announced that it is extending its strategic partnership with Popstar Networks to provide…

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The eBay of digital signage?

by Christopher Hall

Software-as-a-service provider Real Digital Media has integrated its NEOCAST platform with rVue's media planning platform, creating what one executive calls…

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LG working with Specialized Software Services on interactive digital signage in UAE, Saudi Arabia, Egypt

July 12, 2010

Dubai, United Arab Emirates -Consumer electronics giant LG has partnered with Specialized Software Services (SSS), a Scala-Certified Partner, to deploy…

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Cisco Digital Signs providing in-mall adverts for Bucharest shopping center

July 11, 2010

Bucharest, Romania — Cisco today announced the deployment of its Digital Signs at the Unirea Shopping Center, one of the largest retail complexes in the city.

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Mobile, DOOH and social media combine for Diesel campaign in Denmark

July 8, 2010

Interactive technology provider never.no recently announced it had joined forces with systems integrator Comtech Experience A/S to power an edgy and innovative…

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