Brite Lite adds digital billboard to Marion, Ohio, skyline

January 12, 2011

Brite Lite Media Group of Marion, Ohio, has installed its first digital billboard, a 12-foot by 24-foot, 19mm board manufactured by Watchfire Digital Outdoor…

Rhode Island's Dunkin' Donuts Center bites on Daktronics digital marquee

January 11, 2011

Brookings, S.D.-based Daktronics Inc. recently announced that it had designed, manufactured and installed a new light emitting diode (LED) marquee display for…

Target lets new parents share birth announcements – in Times Square

December 29, 2010

Target announced that it is offering parents everywhere an exciting way to share their big news — the arrival of a new baby — with the world through its Big…

Digital billboards on buses roll through New York

December 27, 2010

The sidewalk-facing sides of two buses in Albany and Schenectady have been equipped with digital signs, according to a report from the Times Union. A joint…

It's a very Twitter Christmas in Piccadilly Circus

by Christopher Hall

A Twitter-based promotion for Coca-Cola Great Britain offers lessons for DOOH/social media integration.

Cal Expo getting digital billboards from CBS Outdoor

December 15, 2010

According to the Sacramento (Calif.) Business Journal, the Cal Expo in Sacramento, Calif., is getting new digital billboards from CBS Outdoor, one along…

Commentary: Studies confirm safety of digital billboards

Since digital billboards hit the scene, questions about driver safety have abounded, but the data shows them to be safe.

LG digital billboard to share good news in Times Square

December 14, 2010

Young & Rubicam has announced that it is bringing customized interactive marketing technology to LG Electronics USA's new digital billboard on the corner…

Study: No link between digital billboards, traffic accidents

December 2, 2010

A recently released study commissioned by the outdoor advertising industry suggests that digital billboards are not related to traffic accidents, according to…

Pussycat Doll to appear live on Ocean Outdoor digital billboard

November 28, 2010

Pussycat Doll Nicole Scherzinger was set today to interact with the public via a live stream on Ocean Outdoor's full-motion digital billboard at Westfield…

TomTom targets London traffic with DOOH traffic alerts, ads

November 28, 2010

Out-of-home media agency Kinetic has announced that location and navigation solutions provider TomTom is using digital out-of-home (DOOH) to broadcast HD…

Home of the Detroit Pistons gets Daktronics digital billboard

November 23, 2010

Brookings S.D.-based Daktronics Inc. recently installed its Valo OT (optimized technology) digital billboard product at the Palace of Auburn Hills in Auburn…

Watchfire Digital Outdoor hits century mark

October 18, 2010

Watchfire Digital Outdoor has hit the century mark for digital billboard customers.

Canada's Squamish Nation adding digital billboard network

October 14, 2010

TORONTO — Canada’s indigenous Squamish Nation is known for deriving ingenious ways to generate revenues for its members, and the Nation has inked a deal to…

Watchfire spreading digital billboards

October 11, 2010

Digital billboard manufacturer Watchfire Digital Outdoor announced that it is continuing its expansion into the northeastern United States with the sale and…

Survey says: Most Americans favor digital billboards

by Christopher Hall — w, t

A new survey commissioned by the Outdoor Advertising Association of America suggests that a significant majority of U.S. adults think digital billboards are…

Digital billboards a hit in Music City

September 7, 2010

Pennsylvania-based outdoor advertising company Premier Media LLC says its two new digital billboards in Nashville, Tenn., are selling out fast.   The 14-foot…

Japanese digital billboards going 'Minority Report'

July 14, 2010

According to Agence France-Presse, a Japanese consortium of rail companies last month launched a trial deployment of digital billboards that use cameras to…

Are small towns the big market for digital billboards?

by

The director of Watchfire Digital Outdoor talks about how small town digital billboard operators are taking on traditional media and thriving.

Tampa City Council clears the way for digital billboards

May 20, 2010

According to Tampa Bay Online, Tampa's city council has approved a final reading of a controversial ordinance clearing the way for digital billboards in the…