Digital outdoor well suited for small(er) markets

by Darrin Friskney — pr for Darrin Friskney, Clarus Communications

Lately I have noticed a digital billboard trend that has pleasantly surprised me: small markets succeeding with digital billboards. It would seem to go against…

Times Square digital signage helps launch Wendy's T-shirt campaign

January 31, 2012

During Wendy's investor day in New York City on Monday, the company discussed its plan to focus more strongly on marketing campaigns. At the same time down…

3 Muslim brothers take to digital signage to praise Tim Tebow

by Christopher Hall — w, t

Local businessmen and football fans use digital billboard to push for, and then pull for, Denver QB Tim Tebow.

Forbes blog slams NYT blog for advertising on non-digital billboard (after reading about it in WSJ blog)

by Christopher Hall — w, t

In another sign that digital out-of-home is starting to percolate into the general consciousness, a Forbes.com blog posted earlier this week took another tech…

The top 10 digital signage trends for 2012, Pt. I (Commentary)

It's time once again for digital signage expert Keith Kelsen's predictions for the top trends of the coming year.

5 Things: Five questions to ask before buying a digital billboard

A digital billboard executive gives advice on picking the right manufacturer.

Preparing for cannon fire

by Darrin Friskney — pr for Darrin Friskney, Clarus Communications

Sometimes, "look before you leap" translates to the digital billboard business as well.

Trends point to continued growth for digital billboards

by Darrin Friskney — pr for Darrin Friskney, Clarus Communications

Digital billboards are a wonderful success story. In just 10 years, digital billboards have gone from introduction to widespread acceptance by billboard…

Clear Channel Outdoor - New York expands DOOH network

October 30, 2011

Clear Channel Outdoor — New York has announced the expansion of its digital out-of-home network in the city of White Plains, N.Y., to provide added high impact…

And they're off! Screach takes digital signage to the races (Video)

by Christopher Hall

Screenreach enabled passersby to turn their smartphones into video game controllers in this DOOH deployment.

Digital signage opens up Times Square to 'the little guy'

October 10, 2011

According to today's Wall Street Journal, "Times Square, the nation's mecca of slick advertising for corporate behemoths, is increasingly a showcase for the…

Digital billboards hit the Caribbean with Scala

October 6, 2011

Scala certified partner FSi Creative, in tandem with technology partner Formetco Inc., announced today that they have unveiled what thay call the first…

Watch DOOH on TV (Video)

by Christopher Hall — writer, self

Domino's and Verizon are using digital signage in their latest ad campaigns.

Seattle suburbs considering digital billboards; Grand Rapids suburb confirms ban

September 28, 2011

According to the Seattle Post-Intelligencer, the King County (Wash.) Council is scheduled to vote next week on a controversial ordinance that would allow…

Digital billboards used in multistate FBI manhunt (Video)

by Christopher Hall — w, t

Digital billboards in a dozen southern states were used by the FBI in an effort to apprehend a wanted man.

Digital signage going up on Big Blue Buses

July 25, 2011

According to The Argonaut newspaper in Southern California, digital signage could be coming to the sides of Santa Monica public transit buses.

FBI using digital signage to target health care fraud

July 25, 2011

According to Bloomberg Businessweek, digital signage and digital billboards are about to help the FBI go after health care fraud.

Domino's: Tell us how you really feel (video)

July 24, 2011

Domino's Pizza isn't afraid of a little criticism. In fact, the 500,000 people who pass daily through Times Square in New York will see customer complaints…

Watchfire building new digital billboard for Killeen, Texas

July 13, 2011

Burkett Media, a rapidly growing independent billboard company in Austin, Texas, recently picked Watchfire Digital Outdoor to manufacture its third digital…

Colgate puts smiles on digital billboards in the UK

June 30, 2011

According to Campaign Live, toothpaste brand Colgate has launched an interactive campaign in the U.K. using a combination of digital out-of-home and social…