FBI using digital signage to target health care fraud

July 25, 2011

According to Bloomberg Businessweek, digital signage and digital billboards are about to help the FBI go after health care fraud.

Domino's: Tell us how you really feel (video)

July 24, 2011

Domino's Pizza isn't afraid of a little criticism. In fact, the 500,000 people who pass daily through Times Square in New York will see customer complaints…

Watchfire building new digital billboard for Killeen, Texas

July 13, 2011

Burkett Media, a rapidly growing independent billboard company in Austin, Texas, recently picked Watchfire Digital Outdoor to manufacture its third digital…

Colgate puts smiles on digital billboards in the UK

June 30, 2011

According to Campaign Live, toothpaste brand Colgate has launched an interactive campaign in the U.K. using a combination of digital out-of-home and social…

Oregon OKs digital billboards

June 19, 2011

Oregon state legislators recently passed a bill that would both allow and regulate digital billboards along state highways, according to The (Portland…

UN harnessing DOOH & mobile to carry message to Main Street America

May 30, 2011

The United Nations Foundation today announced the launch of a nationwide, Out-of-Home advertising campaign that leverages the power of digital advertising to…

Watchfire LED signs, digital billboards get UL Green Leaf mark

May 11, 2011

LED sign and digital billboards manufacturer Watchfire has laid claim to its signs being the first in the industry to receive Energy Efficiency Certification…

Scala digital signage software powering one of Europe's largest outdoor LED displays

April 11, 2011

Scala Certified Partner Concept Sign and Display late last year installed a fully-integrated LED billboard at Cuckoo Wharf in Birmingham, U.K., according to a…

Daktronics releases content creation guide for digital billboards

March 1, 2011

Daktronics Inc. of Brookings, S.D., announced that it has released "Digital Billboard Content Guidelines," a free content creation guide offering tips and…

Sanyo moving out of Piccadilly Circus

February 16, 2011

According to aka.tv, it's been announced that Sanyo will not renew its signage contract at its famous Piccadilly Circus site in London, which opens up the…

ONELAN digital signage powering outdoor LED signs in Switzerland

January 19, 2011

ONELAN recently announced that Switzerland's Spot Werbe AG has opted for ONELAN's Linux-based digital signage to power its digital-signage LED screens used for…

Brite Lite adds digital billboard to Marion, Ohio, skyline

January 12, 2011

Brite Lite Media Group of Marion, Ohio, has installed its first digital billboard, a 12-foot by 24-foot, 19mm board manufactured by Watchfire Digital Outdoor…

Rhode Island's Dunkin' Donuts Center bites on Daktronics digital marquee

January 11, 2011

Brookings, S.D.-based Daktronics Inc. recently announced that it had designed, manufactured and installed a new light emitting diode (LED) marquee display for…

Target lets new parents share birth announcements – in Times Square

December 29, 2010

Target announced that it is offering parents everywhere an exciting way to share their big news — the arrival of a new baby — with the world through its Big…

Digital billboards on buses roll through New York

December 27, 2010

The sidewalk-facing sides of two buses in Albany and Schenectady have been equipped with digital signs, according to a report from the Times Union. A joint…

It's a very Twitter Christmas in Piccadilly Circus

by Christopher Hall

A Twitter-based promotion for Coca-Cola Great Britain offers lessons for DOOH/social media integration.

Cal Expo getting digital billboards from CBS Outdoor

December 15, 2010

According to the Sacramento (Calif.) Business Journal, the Cal Expo in Sacramento, Calif., is getting new digital billboards from CBS Outdoor, one along…

Commentary: Studies confirm safety of digital billboards

Since digital billboards hit the scene, questions about driver safety have abounded, but the data shows them to be safe.

LG digital billboard to share good news in Times Square

December 14, 2010

Young & Rubicam has announced that it is bringing customized interactive marketing technology to LG Electronics USA's new digital billboard on the corner…

Study: No link between digital billboards, traffic accidents

December 2, 2010

A recently released study commissioned by the outdoor advertising industry suggests that digital billboards are not related to traffic accidents, according to…