Digital signage levels the playing field for small business

by Christopher Hall — w, t

Digital signage is a high-tech tool that helps even the playing field with corporations and chain stores, according to one small business owner in New York…

Digital Screenmedia Association announces 2014 Crown Awards winners for content

November 7, 2014

The DSA Crown Awards, in its fourth year, recognizes excellent digital out-of-home content through the use of digital signage, interactive, kiosks and mobile.

Why digital signs are important

by David Little — Director of Marketing, Keywest Technology

Digital signage has become an important new communications medium; here's a look at the basics of why that's so.

X2O showcasing new digital signage at CEW14

November 6, 2014

A new version of its HTML5-based platform and an interactive retail channel highlight the offerings at this year's Customer Engagement World.

Hilton Garden Inn Atlanta Airport North lands digital signage for guest information

November 5, 2014

Hotel adds Flyte Systems Event Module integrated with FlyteBoard to provide one-stop property information station aimed at increasing revenue and guest…

Amusement parks taking digital signage for a ride

by Christopher Hall — w, t

Digital signage keeping guests entertained and engaged during long wait lines, helping them plan for weather conditions and directing traffic at 11-park North…

Digital Signage as Part of a Seamless Customer Experience

Digital displays can serve as the glue that holds an omnichannel experience together.

3 digital signage trends in museum AV

by Jennifer Davis — Marketing Coordinator, Planar Systems

AV tech is transforming the museum experience, and digital signage is right in the middle.

Digital signage content design isn't always black and white

by Kelly Eisel — Copywriter, Industry Weapon

Color is key to audience attraction and a primary reason why a consumer buys a particular product.

Digital signage plays big role in AT&T's new store concept

October 24, 2014

New store design in Spokane is focused on the customer's mobile lifestyle.

Cleveland Cavaliers invest in projection image mapping technology for high-impact 3D court projections

October 24, 2014

"The opportunities for this innovative new technology are endless, and the variety is wide."

Digital signage enabling the next generation of stadiums

by Jeff Hastings — CEO, BrightSign

The stadium and arena business is booming, and digital signage is right in the thick of it.

America On Hold grabs Tiger Media by the tail to add digital signage to lineup

October 22, 2014

New marketing solution to complement on-hold and in-store music and messages to create a comprehensive customer experience, company says.

Digital signage passports take 'Texas on Tour'

by Christopher Hall — w, t

Interactive digital signage kiosks took festival-goers in a dozen states on a tour of the Lone Star State in Texas on Tour.

Sleep Inn DFW Airport North lands real-time digital signage flight info

October 16, 2014

Flyte Systems announced the Sleep Inn DFW Airport North in Irving, Texas, has installed a FlyteBoard travel information display to provide guests with…

Chicago Blackhawks put projection tech on ice

by Christopher Hall — w, t

The National Hockey League's Blackhawks wowed fans with a digital signage projection-mapping show before the puck dropped at their home opener last weekend.

Citibank's San Francisco branch offers digital experience

October 15, 2014

The branch features a touchscreen digital signage display and an online kiosk that allows access to the bank's digital banking platform.

Calvin Klein tries on interactive digital signage at Macy's

October 15, 2014

Calvin Klein has deployed an interactive digital signage shopping experience from Creative Realities LLC at the Macy's Herald Square store in New York City…

'Now Serving' gets eyes; how do you get viewers?

by Daryl Stokes — Media Solutions, Hughes Media Solutions Group

When it comes to communicating with digital signage, are you the tortoise or the hare?

Digital Caddies finds the green with aerial course maps

October 8, 2014

Company's first upgrade feature provides courses the option to graphically enhanced aerial maps and custom illustrations on their tablets.