Advertising News & Media

Minneapolis Convention Center adding to bottom line with digital signage advertising

November 6, 2014

NanoCurve LED displays from NanoLumens providing MCC with 21st century medium for advertising.

Amusement parks taking digital signage for a ride

Digital signage keeping guests entertained and engaged during long wait lines, helping them plan for weather conditions and directing traffic at 11-park North…

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Happy Halloween: Pepsi prank scares with digital signage funhouse mirror

by Christopher Hall — w, t

Possibly pants-filling prank from Pepsi projects ghoulish permutations with augmented reality and digital signage.

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C-store digital signage ad network partners with mobile proximity ad network

November 4, 2014

Hundreds of convenience stores set to integrate proximity mobile solution with digital out-of-home advertising in partnership's first wave.

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Golf-cart digital signage ad firm sponsoring 'Video Everywhere'

November 4, 2014

Digital Caddies Inc. announced it is a sponsor of this year's Digital Place-based Advertising Association Video Everywhere Summit, starting today at the Crowne…

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BroadSign, Blue Bite partner for mobile-DOOH integration

November 3, 2014

BroadSign and Blue Bite will collaborate on digital signage networks' mobile strategies and campaigns.

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Croatian digital signage network powering in-mall totems with BroadSign

October 29, 2014

Croatian digital signage network Go2Digital LLC has selected BroadSign International LLC's cloud-based digital signage software to power its screens in…

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Digital signage begins and ends with business

by Alan Brawn — principal, Brawn Consulting

Alan Brawn, Partner at Brawn Consulting, looks forward to the Digital Signage Expo 2015 this March in Las Vegas.

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Digital signage content design isn't always black and white

by Kelly Eisel — Copywriter, Industry Weapon

Color is key to audience attraction and a primary reason why a consumer buys a particular product.

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Digital signage plays big role in AT&T's new store concept

October 24, 2014

New store design in Spokane is focused on the customer's mobile lifestyle.

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Digital signage the Rx for chronic boredom

by Kelly Eisel — Copywriter, Industry Weapon

Have a seat in the waiting room: How to cure chronic boredom and generate additional revenue with digital signage.

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Lifeline intros new DOOH platform at DSE London

October 20, 2014

Patent-pending interactive platform displays high-definition digital signage content and video advertising for brands and marketers.

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CBS Outdoor rebrands as Outfront Media

October 20, 2014

Out-of-home advertising provider CBS Outdoor Americas Inc. will rebrand as Outfront Media Inc., "marking another important step in the company's…

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'Bill the Billboard' cracks wise for Sprite

by Christopher Hall — w, t

A digital billboard in a busy intersection in Kenya tells (mostly bad) jokes in an award-winning digital signage campaign for Sprite.

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Digital signage passports take 'Texas on Tour'

by Christopher Hall — w, t

Interactive digital signage kiosks took festival-goers in a dozen states on a tour of the Lone Star State in Texas on Tour.

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Health care DOOH company, mobile media firm integrating mobile with digital signage ad network

October 17, 2014

Mobile media solutions provider SITO Mobile Ltd. and digital point-of-care media company Health Media Network have announced a partnership by which Health…

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Sleep Inn DFW Airport North lands real-time digital signage flight info

October 16, 2014

Flyte Systems announced the Sleep Inn DFW Airport North in Irving, Texas, has installed a FlyteBoard travel information display to provide guests with…

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DPAA study shows shift from digital and online to digital place-based media

October 15, 2014

A new survey of agency media planners conducted by the Digital Place-Based Advertising Association reveals a continuing shift of digital and online budgets…

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New Zealand's largest digital billboard lands at Auckland Airport

October 15, 2014

Australia-headquartered outdoor media company APN Outdoor announced today its plan to launch New Zealand's largest high-resolution digital billboard at…

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PGA National deploys on-cart digital signage at all five of its golf courses

October 14, 2014

Digital Caddies Inc., a provider of on-course technology services and digital content to golfers, has now installed its on-course digital signage tablets on…

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