Advertising News & Media

'Bill the Billboard' cracks wise for Sprite

A digital billboard in a busy intersection in Kenya tells (mostly bad) jokes in an award-winning digital signage campaign for Sprite.

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Digital signage passports take 'Texas on Tour'

by Christopher Hall — w, t

Interactive digital signage kiosks took festival-goers in a dozen states on a tour of the Lone Star State in Texas on Tour.

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Health care DOOH company, mobile media firm integrating mobile with digital signage ad network

October 17, 2014

Mobile media solutions provider SITO Mobile Ltd. and digital point-of-care media company Health Media Network have announced a partnership by which Health…

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Sleep Inn DFW Airport North lands real-time digital signage flight info

October 16, 2014

Flyte Systems announced the Sleep Inn DFW Airport North in Irving, Texas, has installed a FlyteBoard travel information display to provide guests with…

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DPAA study shows shift from digital and online to digital place-based media

October 15, 2014

A new survey of agency media planners conducted by the Digital Place-Based Advertising Association reveals a continuing shift of digital and online budgets…

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New Zealand's largest digital billboard lands at Auckland Airport

October 15, 2014

Australia-headquartered outdoor media company APN Outdoor announced today its plan to launch New Zealand's largest high-resolution digital billboard at…

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PGA National deploys on-cart digital signage at all five of its golf courses

October 14, 2014

Digital Caddies Inc., a provider of on-course technology services and digital content to golfers, has now installed its on-course digital signage tablets on…

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Tennessee judge rules against digital billboards in Knoxville

October 14, 2014

A Knox County (Tennessee) judge has ruled against Lamar Advertising's request to convert static billboards to digital billboards within Knoxville city limits…

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Safety glass firm launches in-window digital signage screens for trains, buses

October 14, 2014

Oran Safety Glass's ScreeneX, an LCD screen integrated into the window system of vehicles or in other glass elements, yesterday launched in the North American…

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BroadSign powering corporate comms digital signage in Argentina, Brazil, Chile

October 14, 2014

South American digital corporate communications solutions provider UpperMidia has selectedBroadSign International LLC's cloud-based digital signage software…

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Mall digital sign delivers marriage proposal

October 13, 2014

During the 45th anniversary celebration of Pennsylvania's Harrisburg Mall, a mall employee took advantage of the shopping center's 28-foot, LED outdoor digital…

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DOOH platform relaunches website

October 13, 2014

Digital signage ad platform provider rVue Holdings Inc. has relaunched its website, according to a company announcement.

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'The Walking Dead' take Vienna with augmented reality-digital signage campaign

by Christopher Hall — w, t

A Vienna tram shelter turns "Scary Shelter" in a "zombie apocalypse" on digital out-of-home.

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Shopper conversion through retail shelf media

by Lyle Bunn — Strategy Architect, BUNN

A dynamic signage expert consultant takes a deep dive into shelf-level digital signage.

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Digital signage ad network in Australia buys into BroadSign

September 30, 2014

Australian office media specialist Executive Channel has converted 800 displays in 250 locations across five cities to BroadSign International LLC's digital…

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JCDecaux partners with Alcatel-Lucent for connected street furniture

September 30, 2014

Outdoor advertising giant JCDecaux is partnering with Alcatel-Lucent to develop smart street furniture that would allow for both improved wireless coverage and…

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Comosoft taps digital signage and mobile for in-store marketing

September 29, 2014

Comosoft Inc. recently announced the development of two new point-of-sale technologies for high-volume multichannel marketers: in-store digital signage and…

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Digital Caddies partners with Facebook company for video advertising

September 26, 2014

Digital Caddies Inc, a provider of on-course technology services and content to golfers, has recently upgraded its digital signage ad platform to allow for…

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Chinese shopping center goes big with LED digital signage

September 25, 2014

Wuxi Inter IKEA Center Property Company Ltd. in Wuxi, China, installed a large video display and covered a three-story glass elevator shaft with freeform LED…

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Samsung puts out call to small business owners

September 23, 2014

Small Business RedeSIGN competition gives small business owners chance to win Smart Signage TV for advertising.

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