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Advertising News & Media

'Largest interactive advertising display in the world' set to light up Times Square

November 18, 2014

Eight-story tall LED digital signage display will wrap an entire city block in the heart of New York City's Times Square.

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Digital signage ad kiosks set to spread Wi-Fi throughout NYC

November 17, 2014

New York City pay phones are set to get a digital signage upgrade next year with kiosks that will provide wireless Internet access throughout the five boroughs…

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Golf course digital signage driving launch of new Callaway Big Bertha driver

November 17, 2014

Digital Caddies Inc. has inked Callaway Golf as the newest advertiser to utilize its platform to connect with active golfers, to promote the launch of…

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Chinese airport set to land dual-display digital signage terminals

November 17, 2014

Changsha Huanghua International Airport in China in Changsha in the Hunan province of China, inks deal with CNIT for advertising and wayfinding terminals.

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Shazam lands in the mall

by Christopher Hall — w, t

The popular mobile app is being integrated with digital signage advertising through the Adspace network across more than 200 shopping malls in the U.S.

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Digital signage campaign snaps X-ray selfies

November 10, 2014

Spanish health insurer partners with JCDecaux to promote its commitment to new technologies with X-ray selfies.

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NV3 inks deal with Digital Conventions for cellphone-charging kiosks

November 6, 2014

NV3 Technologies signed on for a multiyear business deal with Washington, D.C.-based Digital Conventions to provide 10 cellphone-charging kiosks for trade show…

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Minneapolis Convention Center adding to bottom line with digital signage advertising

November 6, 2014

NanoCurve LED displays from NanoLumens providing MCC with 21st century medium for advertising.

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Amusement parks taking digital signage for a ride

by Christopher Hall — w, t

Digital signage keeping guests entertained and engaged during long wait lines, helping them plan for weather conditions and directing traffic at 11-park North…

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Happy Halloween: Pepsi prank scares with digital signage funhouse mirror

by Christopher Hall — w, t

Possibly pants-filling prank from Pepsi projects ghoulish permutations with augmented reality and digital signage.

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C-store digital signage ad network partners with mobile proximity ad network

November 4, 2014

Hundreds of convenience stores set to integrate proximity mobile solution with digital out-of-home advertising in partnership's first wave.

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Golf-cart digital signage ad firm sponsoring 'Video Everywhere'

November 4, 2014

Digital Caddies Inc. announced it is a sponsor of this year's Digital Place-based Advertising Association Video Everywhere Summit, starting today at the Crowne…

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BroadSign, Blue Bite partner for mobile-DOOH integration

November 3, 2014

BroadSign and Blue Bite will collaborate on digital signage networks' mobile strategies and campaigns.

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Croatian digital signage network powering in-mall totems with BroadSign

October 29, 2014

Croatian digital signage network Go2Digital LLC has selected BroadSign International LLC's cloud-based digital signage software to power its screens in…

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Digital signage begins and ends with business

by Alan Brawn — principal, Brawn Consulting

Alan Brawn, Partner at Brawn Consulting, looks forward to the Digital Signage Expo 2015 this March in Las Vegas.

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Digital signage content design isn't always black and white

by Kelly Eisel — Copywriter, Industry Weapon

Color is key to audience attraction and a primary reason why a consumer buys a particular product.

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Digital signage plays big role in AT&T's new store concept

October 24, 2014

New store design in Spokane is focused on the customer's mobile lifestyle.

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Digital signage the Rx for chronic boredom

by Kelly Eisel — Copywriter, Industry Weapon

Have a seat in the waiting room: How to cure chronic boredom and generate additional revenue with digital signage.

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Lifeline intros new DOOH platform at DSE London

October 20, 2014

Patent-pending interactive platform displays high-definition digital signage content and video advertising for brands and marketers.

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CBS Outdoor rebrands as Outfront Media

October 20, 2014

Out-of-home advertising provider CBS Outdoor Americas Inc. will rebrand as Outfront Media Inc., "marking another important step in the company's…

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