JCDecaux UK appoints co-CEOs

April 26, 2016

JCDecaux has appointed Spencer Berwin, managing director, Sales, and Philip Thomas, finance director, as co-CEOs of JCDecaux UK, reporting directly to its…

Hello from the editor

by Travis Wagoner — Editor, Networld Media Group

Introducing Travis Wagoner as the new editor of DigitalSignageToday.com.

Digital billboards across the country honor music legend Prince

by Travis Wagoner — Editor, Networld Media Group

The out-of-home advertising industry paid its respects to Prince in its own way using digital billboards.

Digital signage advertising pops up in unexpected spots

Digital signage advertising has been used in restaurants, gas stations, retail stores and in the lobbies of businesses and hotels for quite a few years. Now in…

Digital billboards in the right locations drive big revenue

Digital billboards have been around for more than a decade now, so this outdoor advertising company GM is always surprised when he reads or hears comments…

Digital signage tells you you're driving the wrong car

by Christopher Hall — w, t

Imagine driving down the highway in your Toyota when you notice the digital billboard off to the right change its message to tell you a Chevy Malibu gets…

Watchfire unveiling Ignite OPx 2 cloud-based CMS at ISA16

April 18, 2016

Digital billboard and LED digital signage firm Watchfire Signs announced today that it has launched a single, cloud-based content management solution to…

Xprnc taps BroadSign Mobile for retail locations

April 18, 2016

Digital signage software provider BroadSign International is deploying its mobile product across the Xprnc Media digital out-of-home network in retail…

Nielsen-Clear Channel study says airports prime environment for B2B, consumer marketing

April 15, 2016

Additionally, a whopping 73 percent of business and consumer travelers said they were interested in physically interacting with technology products such as…

Singapore Changi Airport inks ad concession renewal, plans digital signage expansion

April 14, 2016

Global outdoor advertising company JCDecaux SA announced the renewal of its advertising concession with Singapore Changi Airport, which will include an…

Digital signage transforming ordinary people into superheroes for 'Batman v Superman'

by Christopher Hall — w, t

Augmented reality digital signage displays have been transforming people around the world into superheroes to help promote the recent release of 'Batman v…

Cinépolis USA piloting digital signage package at Cinépolis Westlake 8

April 12, 2016

Pilot aims to streamline Cinépolis USA's digital signage and provide additional revenue streams.

ArcLight Cinemas' 'Story Board' converting to digital signage for 'largest display in a domestic cinema'

April 11, 2016

The ArcLight Cinemas movie chain and Cinema Scene Marketing today announced the planned installation and transformation of ArcLight's iconic 'Story Board' at…

SignStix expanding digital signage reach to Africa

April 11, 2016

U.K.-based digital engagement platform SignStix announced it is expanding its global coverage by growing its presence in Africa through a strategic alliance…

Independent Belgian pharmacies prescribing digital signage from iDklic

April 8, 2016

Brussels-based digital media and signage specialist iDklic announced it has won the contract for a new network of 260 independent pharmacies in Belgium, all of…

Digital signage reaching generation Z in school

April 6, 2016

SkoolLive and Esprida Corp. have announced that Esprida's IoT platform will be used to manage what the companies are calling a 'first of its kind on-campus…

Edmonton taxis rolling out with in-cab digital signage

April 4, 2016

TOPAZ Digital today announced that, following a successful 6-month trial, installation has now begun with the CO-OP taxi line in Edmonton, which on completion…

Digital signage boat detained by Vancouver authorities

April 1, 2016

Vancouver authorities are investigating a boat, which is sailing with a large digital signage billboard attached to it. The authorities are currently detaining…

Outdoor Advertising Association releases white paper on benefits of OOH media

April 1, 2016

The Outdoor Advertising Association of America recently released a white paper arguing for the benefits of OOH media in contrast to digital advertising.

PATTISON inks contract with Victoria International Airport

April 1, 2016

Through the partnership, PATTISON will provide the airport with several digital, static and specialty digital signage displays