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Commentary

10 reasons to attend the 2017 ICX Summit

by Christopher Hall — w, t

If you are responsible for improving customer engagement for your organization, here are 10 reasons you should make your way to Texas for the ICX Summit.

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Digital signage content as a service delivers millennial customer experience

Digital signage is a booming business. This strong growth can be attributed to digital signage's effectiveness in maximizing the consumer experience …

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Looking beyond the displays: Digital signage trends, Part 2

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Last week, we examined some of the key trends at Digital Signage Expo, ranging from better displays, touchscreen technology trends and the shifting role of…

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3 ways IT certifications can improve your digital signage career

by Tom Jones — Sr. Technical Consultant, Ingram Micro

Obtaining IT certifications in specialty areas like digital signage has several benefits. Certifications can not only help you secure employment, it can help…

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Is it time to eliminate the refresh button?

We live in an era of instant gratification, but we still rely on the refresh button to show up to date information. Is it time to switch to a stateful system…

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Not all millennials are the same: Identifying the millennial tribes

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Many articles make the mistake of stereotyping millennials either positively or negatively. Marketers using the term miss the mark. Millennials are not a…

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Designing a reliable future for Ultra-Fine-Pitch LED

by Gary Feather — CTO, NanoLumens

While the display performance design and implementation of Ultra-Fine-Pitch is now competitive, there is significant work ahead for manufacturers to realize…

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Digital signage will be buzzing this year

by Daniel Waldron — Copywriter, Armagard Limited

2016 was a massive year for the digital signage industry, creating a renewed buzz as we gear up for this year's stellar exhibition. Outdoor digital signage…

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Intel continues to push digital signage innovation

by Lyle Bunn — Strategy Architect, BUNN

Intel technologies drives 75 percent of the media players and compute engines that drive digital signage and place-based media globally. The company…

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Digital signage at entertainment venues: What to look for in 2017

by Jeff Hastings — CEO, BrightSign

Digital signage is no stranger to entertainment venues. Aquariums, museums, amusement parks and other major tourist attractions all integrate digital signage…

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The showroom store and customer experiences

by Lyle Bunn — Strategy Architect, BUNN

As the showcase location is used to test and validate improved customer experience and engagement, the brand or retailer should assess individual elements of…

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How shelf-edge technology will transform retail

by Libby Davies — Content Writer, SignStix

Fresh technologies such as electronic shelf-edge displays can be used not only to provide vital information, but also to provide valuable, personalized and…

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3 self-service lessons for digital signage

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

The line between digital signage and kiosks has become more blurred in recent years. As such, it is important to look at three key lessons the self-service…

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How digital signage can bring in millennials, Gen Z

Millennials and Gen Z represent a huge opportunity for fast casual brands. The engagement factor is key: Generation Z and millennials are selective about what…

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