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Commentary

3 key digital signage lessons for restaurants

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

More restaurants than ever are embracing technologies ranging from kiosks to menu boards. I have learned a number of key lessons to help make digital signage…

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3 keys to bringing digital signage to the big stage

by Jeff Hastings — CEO, BrightSign

Digital signage in stadiums and other event facilities is not new, but it's getting bigger than ever before. It's important to keep in mind a few key…

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How to boost your company's 'Digital IQ'

Only 12 percent of Fortune 500 business from 1955 still existed in 2016. Their creativity, constant innovation and technology-focused mindset is why those…

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Lazy content should be flushed down the drain

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Earlier this week, I saw digital signage near a mall restroom with content I would have happily flushed down the toilet. Lazy content creates useless digital…

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Considerations for retail digital signage deployments

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Digital signage represents one of the most promising technologies for kiosks. Yet the cost remains a prohibitive factor for many companies that potentially…

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10 tips to get your video wall up and running

by Tim Griffin — CTO, Userful

Deploying a stunning video wall that stays within your budget can be a stressful, even overwhelming task. So many options, so many potential pitfalls. Here…

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6 benefits of digital signage in education

by Daniel Waldron — Copywriter, Armagard Limited

The emergence of a digital media culture has effectively forced educational institutions to embrace digital signage. Why? To keep-in-touch with audiences that…

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3 digital signage options for retail kiosks

by Michael Kasavana — Consultant, K-Team

Historically, the cost and complexities of digital signage discouraged operators of retail kiosks from investigating its potential benefits. But as digital…

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The future of digital communications in restaurants: Touch, signage, entertainment

With restaurants' constantly changing menu offerings, promotions, FDA regulations, and beyond, digital communication is key as it allows restaurants to quickly…

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Power-over-ethernet lights up digital signage

by Jeff Hastings — CEO, BrightSign

The ability to deliver power via Ethernet cabling promises to bring about significant changes to the digital signage landscape.

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Top 5 benefits of digital signage in health care

by Tegan Worrall — Creative & Marketing Manager, CV Media & Signage

Health care facilities can be mystifying and unpredictable. Digital signage within the health care sector is a critical tool to drive the improvement of the…

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3 ways to predict screen reliability

by Darrin Friskney — pr for Darrin Friskney, Clarus Communications

When consumers purchase big ticket items such as cars, they typically do their research to find out how reliable they are. With LED screens, it can be a bit…

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'I DOOH' :5 ways to marry DOOH to your business

by Daniel Waldron — Copywriter, Armagard Limited

Before you say 'I DOOH', here’s some pre-marriage counseling that will help you marry outdoor digital signage to your business.

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One size doesn't fit all with multi-touch

As customer demand for sophisticated touch interactivity increases, software and hardware companies working in this field must keep abreast of the technical…

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One display to go please: Digital signage at the drive thru

by Digital Signage Today

Digital signage isn't just for indoor menus, it is also entering the drive thru. What are the real benefits of digital signage at the drive thru and what are…

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Digital signage provides fuel for interactive outdoor kiosks

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

The expanding capabilities of digital signage, coupled with more economical software and equipment, are creating more opportunities for companies and…

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3 keys to a successful LED installation

The ongoing LED industry evolution also provides challenges for business decision-makers who are either new to the space or long past their last display…

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4 ways to 'dress' your digital drive thru menu board for the weather

by Daniel Waldron — Copywriter, Armagard Limited

You dress according to the weather, right? If it's hot, you wear loose fitting clothes. If it rains, you wear a waterproof jacket, maybe. If it snows… well you…

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Improved technology gives digital signage owners extra advertising power

by Darrin Friskney — pr for Darrin Friskney, Clarus Communications

Technology is driving big changes everywhere in our society, including digital signage. Today, digital signage owners can leverage advances in interactive…

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Unlocking the power of data

While data is at the heart of business and technology, many organizations are unable to leverage these silos of wealth and make them useful, due to challenges…

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