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Commentary

Are kiosks the next step for restaurant-based digital signage?

by Jeff Hastings — CEO, BrightSign

There's a lot of buzz surrounding the rise of self-order kiosks in dining establishments, especially quick-serve restaurants. As digital menu boards approach…

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5 tactics to keep in mind with digital signage

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Companies are focusing on delivering cross-channel experiences that truly draw in distracted customers. However, in order to improve customer experience, a…

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Can you imagine a world without digital signage?

Digital signage is the norm today, not the exception. What is driving this growth in digital signage?

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Bigger is better with video walls

by Debbie Wilson-DeWitt — Marketing Communications Manager, Visix, Inc.

Video walls are designed to create a big impression, so you need to go big with them or go home.

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Answering 6 questions from your CEO on digital signage

by Daniel Waldron — Copywriter, Armagard Limited

Are you an advocate of digital signage, but your boss is having none of it? Here are six common questions your CEO will have, and how to answer them.

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The mobile workforce offers key corporate communications opportunities

The digital workforce was a revolution in itself, but the mobile workforce takes it to a new level. The most successful organizations will be the ones that…

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Is your digital strategy ready for tomorrow's marketplace?

Today's business climate is dominated by companies that embrace technology and data to transform industries.

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How to finance your digital signage solution

by Chris Gilder — Founder/CEO, Meridian

While self-service initiatives provide significant ROI opportunities, businesses should understand all of the necessary costs and how they plan to fit those…

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Does 4K even matter?

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

4K resolution looks good on paper, but does it matter in the long run?

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5 ways digital signage can improve employee engagement

There is no debating the economic benefit of employee engagement. Results include higher productivity, better employee retention, a positive, more creative…

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5 steps to choosing a digital signage manufacturer

by Daniel Waldron — Copywriter, Armagard Limited

A lot hinges on choosing a digital signage manufacturer to meet your project's goal. Your job is probably one of them, which is why selecting a digital signage…

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Retailers use interactivity to build better customer experiences

If a retailer doesn't create a satisfactory customer experience, including in-store e-commerce options, shoppers will take their wallets elsewhere. Several…

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Digital signage at the pump: a consumer's perspective

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Digital signage at the pump can be a great boon for a gas station's business, but there are a few pitfalls to such a tool as well.

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Porn hack raises questions regarding OS and digital signage security

by Jeff Hastings — CEO, BrightSign

The recent hacking of a digital signage kiosk in Union Station to display pornographic videos raised a great deal of concern. Truth be told, unauthorized…

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Digital signage adoption continues to surge forward

by Jeff Hastings — CEO, BrightSign

Recent digital signage trade shows reflect the breakneck pace of innovation in the digital signage industry. Digital signage adoption is increasing almost…

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5 digital signage future trends set to change the market

by Egor Belenkov — CEO, Kitcast

In the future, digital signage will be smarter, trickier and more personalized, and that's just the beginning.

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How to keep your digital signage from being shut down by the FCC

by Darrin Friskney — pr for Darrin Friskney, Clarus Communications

Digital billboards and LED signs are increasingly being targeted by the FCC due to high emissions. The reason for this is due to a flaw in Asian-manufactured…

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How can a video wall processor improve customer experience?

by Tim Griffin — CTO, Userful

Even as digital signage began to boom over a decade ago, many could see the trend: if displays are everywhere, it means that individual digital displays just…

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5 pitfalls to avoid when deploying digital signage

After implementing more than 200 networks, we've fallen down a few holes and tripped over some bumps. But you don't have to. Just listen to what we've learned…

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How digital drive thru menu boards can boost QSR sales up to 8 percent

by Daniel Waldron — Copywriter, Armagard Limited

Digital menu boards at the drive thru offer the complete package and an excellent ROI, with QSRs recouping their investment between 9 and 18 months.

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