COMMENTARY

5 ways digital signage can improve employee engagement

June 15, 2017 | by Doug Bannister
5 ways digital signage can improve employee engagement

The success of an organization is dependent on its employees. Engaged employees are enthusiastic and committed to their jobs. They understand goals and objectives of the organization and are committed to its overall success. Engaged employees are less likely to leave the organization to pursue other opportunities. The Bureau of National Affairs states, "U.S. businesses lose $11 billion annually as a result of employee turnover."

There is no debating the economic benefit of employee engagement. Results include higher productivity, better employee retention, a positive, more creative environment, and generally a better place to work for everyone. So how do you improve employee engagement in your organization? Here is a five step guide:

1. First, take care of the basics

Employee engagement isn't always easy to define, but you (and your team members) know it when you see it. Studies by the Dale Carnegie Institute have found that there are three key influences on employee engagement in the workplace:

  • Employee relationships with the immediate supervisor;
  • Confidence in senior leadership; and
  • Pride in working for the organization

Are these three influences positively affecting employees in your organization?

2. Put digital communications to use in the workplace

Employee bulletin boards, memos and announcements over the public-address system have been used for ages to communicate to and among employees, but there was no guarantee the information was reaching the right employees at the right time.

Digital communications on devices like digital signs, video walls, tablets and mobile phones, incorporate the best of these traditional communication channels with the best of technology.

Most people associate digital communications with customer-facing communications, but employee-facing digital communications can be remarkably effective too. Not only can you notify people of emergencies quickly, you can communicate personalized real-time information in a manner that's efficient and often entertaining as well.

3. Make content appropriate to the audience

One of the best things about digital communications is that you can do as successful television networks do and tailor content to the audience and their needs. Consider a digital screen in a warehouse - a message welcomes the morning shift to work and reminds them to finish their safety training by the deadline could precede a message from HR about the changes to the benefits plan. The company can also push personalized information about the orders for the day and key statistics from the previous shift to an employee's phones or a display in the area

Digital signage in the locker room could thank the departing shift for their work, showcase key stats from their shift, and provide real-time updates on weather and traffic for their drive home.

4. Use digital communications for employee recognition

A terrific use for digital communications and devices like digital signage is employee recognition. Content could include coverage of formal awards people have earned, or even information from the company social network. Giving employees a way to submit positive information about their peers helps maintain a positive work environment, and when employee achievements are tied in with brand philosophy, both are amplified.

5. Consider creating a corporate social responsibility channel

Some organizations improve team cohesiveness even more by using digital communications to promote corporate social responsibility (CSR). Most consumers today expect businesses to focus on the world we live in as well as their own interests, and this, of course, carries over to employee attitudes. For example, using digital signage to communicate CSR initiatives and highlight relevant accomplishments on both the employee and corporate level can help employees take pride in their organization.

Digital communications is far more than a way for businesses to communicate with customers. It's also terrific for communicating with employees and gives companies lots of opportunity for doing so in an entertaining and effective manner. Not only can devices like digital signs and mobile phones be used to inform employees quickly in the event of an emergency, they can be used for countless everyday applications as well, including deadline reminders, employee recognition, and information about how the company is striving to make the world better.

Using digital communications toward better employee engagement helps create a more cohesive workforce, with better morale, and hence a greater willingness among employees to give their best effort. It's fast, flexible, more environmentally friendly than printed materials, and offers endless possibilities for programming content.

Image via Istock.com


Topics: Content, Corporate Communication, Customer Experience

Companies: Omnivex



Doug Bannister
Doug is Chief Executive Officer and Chief Technology Officer of Omnivex Corporation. Doug founded Omnivex after 7 successful years in the LED sign software business to take advantage of the newer screen technologies. Recognizing the potential for a revolutionary signage market, Doug embarked on developing software to capitalize on the graphic potential of the emerging technology. View Doug Bannister's profile on LinkedIn

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