FIFA World Cup 2018: How stadium advertising reached home TV viewers

by Jeff Hastings — CEO, BrightSign

The FIFA World Cup made up for its lack of commercial breaks by using in-venue LED displays to reach TV viewers.

Digital signage thermal management 101

by Daniel Waldron — Copywriter, Armagard Limited

Every outdoor digital signage project is different, there is no one size fits all solution. However, every outdoor screen installation does have one thing in…

The best content is local

by Debbie Wilson-DeWitt — Marketing Communications Manager, Visix, Inc.

Some thought needs to be put into localizing messages for each specific location. What do these people need to know? What will engage and interest them?

Networld Media Group launches World of Money

by Kathy Doyle — President, Networld

World of Money will provide a singular source of information for professionals working in businesses that operate within the larger sphere of financial systems…

Human imaging tech about to revolutionize digital signage

by Ben Wheeler — President, KioskGUY.COM

Biometric identification represents one of the most promising technologies for digital signage, self-service kiosks, thanks to the speed by which sensors are…

5 ways digital signage can help retailers retain customers

by Jeff Hastings — CEO, BrightSign

Big legacy brands like Sears and JC Penny are dramatically scaling back their storefront presence, while retailers like Toys R Us are shuttering altogether.

Digital signage shouldn't neglect employee engagement

by Debbie Wilson-DeWitt — Marketing Communications Manager, Visix, Inc.

When businesses think about digital signage, they often think of it as a customer-facing tool, not a tool to engage employees. The reason for this is that most…

How to deliver dynamic creative content

Originally used in display advertising, dynamic creative is simply another term for personalized content, where the content of an ad is matched to the active…

3 ways airports fly high with digital signage

by Tegan Worrall — Creative & Marketing Manager, CV Media & Signage

With customer experience remaining the primary focus, airports are capitalizing on the opportunities to provide efficient messaging. Airport are using digital…

9 ways houses of worship can benefit from digital signage

by Daniel Waldron — Copywriter, Armagard Limited

There are countless stories of churches, temples, mosques and synagogues witnessing an increase in attendances and greater connection with communities as a…

3 ways digital signage can improve communication at the workplace

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

It's easy for your employees to forget important work emails. Perhaps a better way to get your employees to notice your messages is with digital signage.

How to measure digital signage ROI

by Debbie Wilson-DeWitt — Marketing Communications Manager, Visix, Inc.

Measuring ROI for digital signage can be very challenging. But there are ways to measure its overall effectiveness.

3 digital signage advertising lessons

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

If you want your digital signage advertising to be successful this year, you need to know your audience, your engagement goals and your platform.

Digital signage makes FDA compliance easy

by Jeff Hastings — CEO, BrightSign

This May the FDA's long-awaited menu-labeling regulations went into effect, following a one-year reprieve intended to give restauranteurs more time to become…

Will blockchain revolutionize DOOH?

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Blockchain, blockchain, blockchain...the word is almost inescapable in today's media frenzied world. The technology has the capability to bring enormous…

6 effective digital signage uses for the parking industry

by Daniel Waldron — Copywriter, Armagard Limited

Digital signage for car parking facilities is a relatively untouched goldmine, brimming with the potential to enhance the customer experience, exploit new…

4 digital advertising trends to watch

by Darrin Friskney — pr for Darrin Friskney, Clarus Communications

Each year, the world of digital advertising transforms. The truth is that it's transforming all the time, but taking stock each year is a convenient way to…

Avoiding 11 digital signage pitfalls

by Debbie Wilson-DeWitt — Marketing Communications Manager, Visix, Inc.

Many different types of organizations of all sizes are now using digital signage to engage and inform their employees and visitors. Some are using it to great…

3 digital signage trends on the forefront

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

In the digital signage industry, it's easy to get lost in a sea of various displays, software packages and media players. It can all start to blend together…

Boost digital signage content with audience feedback

by Debbie Wilson-DeWitt — Marketing Communications Manager, Visix, Inc.

You've gotten feedback from surveys, a walkthrough audio and so on on your digital signage content. But what do you do with this information? A good idea is to…