Press Release
Miniso Australia Uses EasySignage to Power Digital Signage Across Its Retail Stores
Miniso Australia has chosen EasySignage to manage in-store digital screens across its growing network of 60+ locations. Cloud-based content management, tag-based targeting, and instant updates help the brand deliver immersive retail experiences without manual signage changes.
August 25, 2026
EasySignage, a cloud-based digital signage platform, announced that Miniso Australia, part of the global lifestyle retail brand with over 8,000 stores worldwide, is using EasySignage to manage digital displays across its Australian retail network.
With over 60 stores across New South Wales, Victoria, Queensland, Western Australia, and South Australia, Miniso Australia uses EasySignage's cloud platform to manage in-store screens, deliver promotional content, and support branded IP campaigns (character brand collaborations) across all locations from a single dashboard.
A Scalable Solution for a Fast-Growing Retail Brand
Miniso is one of the world's fastest-growing lifestyle retail brands, known for blending creativity, affordability, and fun across 11 product categories and over 10,000 products in store.
In Australia, the brand's rapid expansion, including flagship locations such as the 800+ square metre MINISO LAND at Westfield Chatswood and the Sanrio-themed store on George Street in Sydney, required a digital signage solution that could keep pace.
EasySignage provides Miniso Australia with the ability to:
- Support a variety of custom LED screen sizes and resolutions for different store layouts with easy setup.
- Push new promotional content to every store in minutes from a single cloud dashboard.
- Use tag-based content control to target specific campaigns to specific store screens.
- Support immersive, IP-themed in-store experiences with dynamic video and branded visuals.
- Scale the digital signage network effortlessly as new stores open across the country.
Cloud Digital Signage for Modern Retail
As retail brands move away from printed signage and static displays, cloud-based digital signage platforms like EasySignage offer a faster, more flexible, and more cost-effective way to communicate with customers in-store. Content can be updated remotely in real time, scheduled in advance, and targeted by location, all without the need for on-site manual updates.
EasySignage commented:
"Retail brands with multiple locations need a signage solution that is as agile as their business. Miniso Australia is a great example of how cloud digital signage can support rapid growth while keeping the in-store experience fresh, consistent, and on-brand across every location."
Jarry Kuang, Senior IT Support Engineer at Miniso Australia, said:
"EasySignage has made managing our digital displays incredibly simple and efficient. The platform is intuitive, reliable, and has saved us significant time when updating content across multiple screens. Its excellent cross-platform compatibility makes deployment seamless across different operating systems and screen resolutions, allowing us to manage all of our displays from a single, easy-to-use platform."
Read more on How Miniso Australia Uses EasySignage.
About Miniso Australia
Miniso is a global lifestyle retail brand founded in 2013. The brand operates over 8,000 stores in more than 100 countries, offering design-led, affordable, high-quality products across categories including blind boxes and collectibles, plush toys, beauty and personal care, home and living, fragrance, and tech accessories. Miniso entered the Australian market in 2016 and has grown to over 60 stores nationwide, with new locations continuing to open through both company-owned and franchise operations. The brand is known for its immersive, IP-themed retail experiences featuring collaborations with Sanrio, Disney, Warner Bros, and more.
Website:https://miniso-au.com
About EasySignage
EasySignage is a cloud-based digital signage platform that helps businesses manage screens across multiple locations from one dashboard. With features including tag-based content targeting, scheduling, multi-screen layout management, and a library of integrated apps, EasySignage is used by retail brands, restaurants, corporate offices, schools, and advertisers worldwide. The platform offers a free plan for one screen with no time limit.
Website:https://easysignage.com
Contact: support@easysignage.com
Included In This Story
EasySignage Digital Signage
Affordable, Powerful Cloud Digital Signage Platform. Manage Any Screen, Anywhere
EasySignage is a cloud-based digital signage software that lets any business design, schedule, and send content to any screen in minutes. With 60+ apps and features along with enterprise-grade security on Google Cloud, it's the smart choice for any industry. Free for 1 screen. Supports Android, Samsung, LG, Raspberry and more.
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