Podcast

Podcast episode 8: How digital signage is transforming retail

Retail is still the largest market for digital signage, and the space is continually developing innovative solutions to interact with customers and boost the bottom line. For this month's podcast, Judy Mottl, editor for Retail Customer Experience shared insights into how retailers are using digital signage and other technologies.

December 6, 2019

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Podcast Summary

Retail is still the largest market for digital signage, and the space is continually developing innovative solutions to interact with customers and boost the bottom line. For this month's podcast, Bradley Cooper, editor of Digital Signage Today, spoke with Judy Mottl, editor for Retail Customer Experience to get some insights into how retailers are using digital signage and other technologies.

Mottl emphasized that for many retailers, tools such as kiosks and digital signage are becoming extremely common. For example, she has begun to notice retailers such as Walgreens begun to quietly deploy kiosks around their store for self-checkout and other purposes.

Mottl answered a variety of questions during the interview such as:

• What are ways retailers are using customer experience technology?
• How are they using digital signage?
• What are some challenges holding them back from adopting digital signage/customer experience technology?
• What are some innovative examples you can share?
• What do you see as the future of retail tech?

You can listen to the interview in its entirety above.