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YCD Multimedia adds digital signage to Coloredge NY-LA portfolio

February 17, 2012

Coloredge New York - Los Angeles, a single-source provider of complete graphics production, announced today that it is entering into a partnership with YCD Multimedia in order to create new digital media solutions for clients. Providers of digital signage and digital-merchandising, YCD Multimedia offers a platform of software applications that enhance the evolving in-store customer experience by integrating retail and communications applications, making YCD "an ideal partner" for Coloredge NY- LA, the announcement said.

Coloredge's Creative Services division will work closely with clients to offer a completely customizable and scalable digital marketing strategy, providing display placement and in-store architecture strategy, content creation and management, and real-time data analysis to chart the effectiveness of their marketing campaigns through YCD technology.

"YCD multimedia's sophisticated real-time data analytics combined with dynamic content provided by Coloredge's interactive team results in high impact digital media with a measurable return on investment," Christopher Searson, VP of creative services, Coloredge, said in the announcement.

A key component of the YCD software is its ability to monitor ROI in real time for Coloredge clients. By tracking sales data for a specific product or campaign, clients will be able to determine the success of digital promotions and decide how to immediately boost profit, the companies said.

"As the print industry continues to evolve, digital signage provides for an innovative access to customers through a varied platform that combines digital displays, analytics and interactive elements that were formerly unavailable," said Ziv Levavi, senior director of U.S. operations for YCD Multimedia, in the announcement. "The synergy between YCD and ColorEdge creates a digital marketing application tailored to enhance traditional graphic production for many verticals."

YCD's recent acquisition of C-Nario (another global provider of digital signage) offers complimentary technology that addresses an expanded market, ranging from retail chains to major venues. This also will enable YCD to develop even more dynamic software applications, the company said, allowing Coloredge to offer these solutions to all of their clients. By partnering with YCD, Coloredge NY - LA not only provides clients with an end-to-end digital solution, but the expertise to support it, the companies said.

"Through our partnership with YCD Multimedia, Coloredge has positioned itself to deliver even more efficiency for our clients' brand messaging through a highly impactful convergence of traditional print and dynamic digital media," Coloredge CEO Don Uzzi said in the annoucnement.

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