Features, News & Blogs
Catch 'em and keep 'emTimely, relevant content has always been essential for a successful digital signage display; and the evolving expectations of today's always-on consumers have taken these requirements to a whole new level. Having dynamic digital displays isn't …
Digital signage means businessWhile economic growth has slowed, it hasn't stopped. People are still buying; they just want to make informed decisions and want more value for their money. To meet these needs, no other marketing tool is as effective as digital signage for …
To advertise or entertain: No longer a question of choosing one over the otherIf you're one of the booming number of retailers, dealers and service facilities who have caught on to the value of in-store TV, chances are you're using it exclusively in one of two ways: to entertain your customers (maybe you have the channel …
Retail's 'Big Show' goes digital in 2012While The National Retail Federation (better known as NRF) celebrated its 101st birthday this past week, I made my very first trip to retail's Big Show. As a newbie to the NRF's Big Show, it's difficult for me to say that this was digital signage's …
Will 2012 finally be the year for digital-signage-in-a-box?For a couple of years now I've been hearing about "digital signage in a box." In other words, an everything-in-one digital signage solution that a neophyte could buy and have up and running in hours. Not only have I been hearing about it, we've even …
Passing the relevance test and getting engagedAs a connected society, we are constantly barraged with information. E-mails, texts, calls, pop-ups, advertisements and conversations all vie for our limited attention most of the day. Our brains have a limited capacity for the consumption of …
Use digital signage to do more with lessAt least 40 percent of my time is spent on the road attending and speaking at conferences, meeting with integrators and visiting their customer sites. It lets me see firsthand how they're using our digital signage products and services. It also …
Bridging the communication gap with technologyAs we look ahead to 2012 and as multichannel paths to purchase grow in popularity and use, we consider how technology, specifically digital in-store technology, is working to bridge the communication gap. Digital in-store programs attract shopper …
The importance of hyper-relevance: Seasonal messagingThe holiday season is quickly approaching — which means seasonal retail and brand messaging is already here. Digital signage is the perfect venue for these hyper-relevant, constantly updated messages. So, how do you pass the relevance test …
22 million digital signs by 2015Getting a handle on the real size of the digital signage (DS) industry is a challenge. Most analysts focus on specific geographic areas or niche sectors, making it hard to get comparable data on a global basis. Another complication: in most markets …
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In today's retail world, merchandising must be more intelligent and deliberate than ever before. Digital merchandising tools allow retailers and brands to influence every touchpoint the product has with the consumer, from in-store to online to mobile.

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