News

Winners of Fourth Screen Awards announced

March 1, 2007

LAS VEGAS — Juries for the Inaugural "Fourth Screen Awards" announced Gold Winners in four categories as well as a total of 10 Sliver and Bronze winners at the Annual Fourth Screen Awards for Best Dynamic Content in Brand, Promotional, Interactive and Public Service Announcement Campaign Awards Showcase held Feb. 21 at Caesars Palace. Out-of-home digital media is North America's fastest growing new media. It encompasses digital billboards, out-of home TV networks, and place-based media, and continues to show the strongest growth rate gaining 31.6 percent, according to Veronis Suhler Stevenson 2006 Communications Industry report. The name "Fourth Screen" was chosen for the award as it best represents the essence of this growing media and is the newly established moniker being used by the advertising industry (with TV being the first screen, computers/Internet the second and mobile devices the third). The Fourth Screen Awards judging process makes it possible for there to be more than one Gold, Silver or Bronze winner — or in some cases, no Gold or Silver winners at all — within individual categories. Over 50 submissions were received from around the world. Professionals, networks, advertising agencies, specialty creative shops and production houses dedicated to content production in out-of-home digital media entered. If judges determined a Gold winner is representative of the highest standard in content design and effectiveness, they had the opportunity to bestow an even higher honor: "Best of the Best". "Best of the Best" Gold Winner Awarded to: Alchemy International Campaign Title: Smirnoff Vodka / Casino Royale Client: Diageo / Diageo In-Store Screens Promotional Advertising Gold Winner Awarded to: The Famous Group Campaign Title: Toyota Yaris Mobisodes Client: Saatchi & Saatchi Los Angeles Silver Winner Awarded to: Unolink Campaign Title: Can You See This? Client: Optica Caroni Bronze Winner Awarded to: DraftFCB Campaign Title: Carphone Warehouse and O2 Stores Client: Nokia In-Store Bronze Winner Awarded to: Met|Hodder Campaign Title: Pillsbury / Hershey's Client: Pillsbury / Kroger Network Brand Advertising Gold Winner Awarded to: Nike Campaign Title: Hawk Client: Nike Retail Network Silver Winner Awarded to: Captivate Network Campaign Title: FedEx Total Shipping Solutions Campaign Client: FedEx and FedExKinkos Silver Winner Awarded to: MediaPlace Campaign Title: Champs Sports - Behind The Scenes - Nike AirMax Client: Champs Sports / Champs Sports TV Bronze Winner Awarded to: Met|Hodder Campaign Title: ABC Grey's Anatomy "Seriously" Client: ABC Entertainment / ABC In-Store Network at Meijer Interactive Advertising Gold Winner Awarded to: Polo Ralph Lauren Campaign Title: Interactive Shopping Experience Client: Polo Ralph Lauren Silver Winner Awarded to: Ecast Campaign Title: Jeep Compass Client: Jeep/Ecast Network Bronze Winner Awarded to: John Ryan Performance Campaign Title: Health Savings Account Client: US Bank Public Service Announcement Bronze Winner Awarded to: DynaTek Campaign Title: Get Converged! Client: DynaTek Media Network Bronze Winner Awarded to: John Ryan Performance Campaign Title: Citi Syndicates Client: CitiBank The Fourth Screen Award winners were decided by a panel of industry experts representing leading measurement, advertising and creative houses including: William Ratcliffe, Ph.D., Chair; Adam Remson, Publisher, Other Advertising Magazine; Spencer Knisely, Five Families Senior Director In-Store Communication, Best Buy EDG; June Peoples, VP Product Development, DS-IQ; Ryan Laul, Managing Director, PosterScope USA; Aaron Campus, VP Creative, EyeQ Digital, Inc.; and Kent Hodder, Creative Director, CEO, The Metropolitan Group, Met Hodder.