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Wal-Mart: Digital signage needs to communicate 'in the blink of an eye'

September 24, 2007

MediaPost: As those working in the retail industry probably know, one of the biggest complaints about in-store digital media is that it pours more advertising noise into an already overwhelming environment. To address this concern, Wal-Mart and Televisa devised a content creation strategy that's mindful of the store's many other visual and audio distractions. The guiding principle can be summed up this way: Think billboards, not television. The majority of shoppers won't stop and stare at the screens, so communicate your message in the blink of an eye.

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