Display Technology

Utah travel center debuts customized display, 19 exterior signs, 23 interior sign types

Photo: YESCO

July 8, 2026

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The Sapp Bros. Travel Center, in Toquerville, Utah, has a newly-erected freeway display featuring a customized coffee pot sign.

The custom-built 100-foot structure, located off Interstate 15 at Exist 27, was designed, created and installed by Yesco, which creates, repairs and maintain signs, according to a press release.

The travel center features fuel stations, showers, a café, two fast-food restaurants and a truck service and lube center.

In addition to the freeway sign, Yesco fabricated and installed 19 exterior signs and 23 interior sign types across the travel center, including printed wall murals.

"Our newest location in Toquerville represents a uniquely positioned opportunity to create a true roadside landmark along a heavily traveled stretch of Interstate 15, where standing out is essential to welcoming guests and driving awareness," Dan Dunstan, president of travel centers at Sapp Bros. Travel Centers, said int eh release. "It was important that our signature coffee pot not only reflect our brand but also enhance visibility from the highway. We are especially grateful for Yesco's partnership throughout the process of building the Coffee Pot Tower and enhancing our overall travel center sign package. Their expertise, creativity and commitment to excellence brought this vision to life in a way that exceeds expectations and strengthens the impact of this location for years to come"

The structure stands approximately 100 feet from the ground, with the sign itself measuring 94 feet, 3 inches tall and 25 feet wide.

Atop the tower sits a 24-foot, 3-inch-tall coffee pot weighing approximately 27,000 pounds, complete with illuminated Sapp Bros. logos on each side and red accent lighting highlighting the lid, handle and spout.

The engineering and construction of the coffee pot sign required more than a year of planning and coordination, including collaboration with city officials to secure approvals.

The structure features four independent steel legs engineered as a self-supporting system, while the coffee pot itself is supported by a central pipe.

"This is the kind of project that turns signage into a landmark," Jeff Young, executive vice president, Yesco, said in the release. "It's brilliantly engineered, but it also has personality—something travelers will recognize instantly and remember long after they pass it."