Software

Guest experience ambassador holograms arrive at NY airport

Phot: LaGuardia Gateway Partners

July 7, 2026

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An interactive guest experience hologram, powered by Proto, a hologram hardware platform, has been deployed at Terminal B at LaGuardia Airport in Queens, New York.

The hologram, named Bridget, reflects how AI technology is redefining wayfinding and hospitality for the modern traveler, according to a press release. She can engage travelers in intuitive conversations to help travelers navigate the terminal using Holomedia's AI Concierge Wayfinder application.

Travelers can ask for real-time directions to gates and shops or the location of premium lounges and baggage claim. It was deployed by LaGuardia Gateway Partners, the private manager and developer of the LaGuardia Terminal B.

"At Terminal B, our North Star has always been to provide an exceptional guest experience through a unique blend of innovation and world-class hospitality," Suzette Noble, LaGuardia Gateway Partners CEO, said in the release. "The introduction of the interactive AI hologram aligns perfectly with this vision, allowing us to leverage next-generation technology to meet the evolving needs of our travelers. By providing an additional layer of intelligent, multilingual support, we are ensuring that every guest who passes through our terminal enjoys a seamless and stress-free journey."

Key features include:

The hologram communicates fluently in both English and Spanish with more languages to come.
Live mapping and step-by-step directions to enhance guest flow.
Features high-contrast displays, closed captioning, and a physical interface positioned for wheelchair accessibility.
Acts as a reliable resource during peak travel periods, ensuring consistent communication even when terminal staff are assisting other guests.

The first hologram is located near the Terminal B Food Hall, with plans to deploy additional units in each of the terminal's two concourses in the near future.

"Most people think of airports as stressful and confusing environments but LaGuardia's Terminal B leads the world in changing all that," David Nussbaum, founder of Proto Hologram, said in the release. "Communication with humans will always be the best way to help travelers find their way, and for the first time in any airport, AI-powered interactive hologram avatars extend the reach of the human guest experience ambassadors. Proto Hologram and Holomedia's digital helpers can guide and advise travelers in ways that feel natural and intuitive — and can give so much more personalized information than static signage and passive video screens do. The future of travel has begun at LaGuardia."