Software

Samsung, Smartify partner to transform display monetization

Photo: Samsung Electronics

August 28, 2026

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Samsung Electronics America Inc. and Smartify Media Inc., a digital out-of-home and retail media network in North America, have partnered to transform how businesses and property owners monetize Samsung commercial displays.

The companies have integrated Smartify's premium advertising platform directly into Samsung's Visual eXperience Transformation content management system, creating a path for display owners to activate local, direct and national advertising campaigns to earn passive revenue, with no new hardware or additional cost, according to a press release.

Samsung VXT is Samsung's cloud-native content management and remote device management platform designed for commercial displays.

The integration has begun across the Smartify network, where Samsung VXT-powered displays are participating in Smartify's premium advertising marketplace.

"Commercial displays are rapidly evolving from operational tools into valuable media assets," said Joseph Kunigonis, CEO of Smartify, said in the release. "By integrating Smartify directly into Samsung VXT, Samsung VXT Ads, Powered by Smartify creates a frictionless monetization layer that enables display owners to participate in local,regional, and national advertising demand without changing how they operate their screens. This partnership effectively transforms commercial displays into connected, revenue-generating digital real estate."

"This partnership reflects the growing convergence of digital signage technology and retail media," Jonathan del Rosario, head of product, display solutions division, Samsung Electronics America, said in the release. "By integrating Smartify's advertising capabilities into Samsung VXT, we're empowering businesses to maximize the value of their display ecosystem, strengthen the impact of each screen and enhance the customer experience."