News

UK's LoveContent DOOH awards taking submissions

June 6, 2013

The U.K.-based creative showcase for the digital out-of-home industry, LoveContent, has today announced its 2013 Showcase and Awards program. Working in partnership with the Outdoor Media Centre, the LoveContent team are calling for campaign submissions from creative agencies, digital network owners, outdoor planners and DOOH advertisers across six award categories.

For 2013, LoveContent will be seeking contenders for the most innovative campaign idea; the best creative use of a digital site; the most exciting integration of interactivity and social media; the best branded (or non-advertising) creative; and the overall best or most ambitious digital campaign of the year.

Launched in 2011, LoveContent has become a reference point for the fast-developing digital out-of-home industry. Its online archive has more than 200 examples of creative campaign work that demonstrate not only the fantastic opportunity digital out-of-home offers, but how quickly the reach and technical capabilities of the medium are maturing.

"Growing at more than 20 percent a year, the U.K. DOOH industry has seen remarkable investment in digital infrastructure over the past few years — with high quality screen installations transforming our roadsides, shopping malls, transport hubs and stadiums up and down the country," said Niall McBain, CEO of headline sponsor Spafax. "These new digital canvases provide an incredible technical and creative opportunity for those brands brave enough to embrace it. The LoveContent Awards are all about acknowledging the organizations that are really pushing the boundaries and driving this medium forward to ever greater heights."

The website at http://www.lovecontent.org is now open for submissions and the first round of judging will take place by the end of August. For 2013, judging is open to all members of the DOOH Industry organization The Screen, and to any attendees of their thought-leadership briefing events over the last 12 months. Final adjudication will be overseen by a small panel of industry commentators under the auspices of Mike Baker, CEO of the Outdoor Media Centre, before a special awards lunch to be held in Central London on Oct. 3.

Learn more about DOOH advertising.