 | People do not fully understand the way that advertising influences people. In a gigantic industry, there are endless ways to reach people and make them aware and interested in a particular product or service. Place-based media, particularly DOOH, is … |
 | Lately I have noticed a digital billboard trend that has pleasantly surprised me: small markets succeeding with digital billboards. It would seem to go against conventional wisdom for a small-market digital board to be able to net two to three times … |
 | While economic growth has slowed, it hasn't stopped. People are still buying; they just want to make informed decisions and want more value for their money. To meet these needs, no other marketing tool is as effective as digital signage for … |
 | If you're one of the booming number of retailers, dealers and service facilities who have caught on to the value of in-store TV, chances are you're using it exclusively in one of two ways: to entertain your customers (maybe you have the channel … |
| This blog post marks the first of our continuing series for DigitalSignageToday from the perspective of our digital out-of-home network, Park Cast. The primary reason to write this blog is to encourage more open discourse between the different DOOH … |
 | For a couple of years now I've been hearing about "digital signage in a box." In other words, an everything-in-one digital signage solution that a neophyte could buy and have up and running in hours. Not only have I been hearing about it, we've even … |
 | I almost never talk on the telephone anymore. Instead, I text, I email, I instant message. As recently as a couple of years ago, I never — and I mean never — texted or IMed with people; I either called them or emailed them. A few years … |
| The holiday season is quickly approaching — which means seasonal retail and brand messaging is already here. Digital signage is the perfect venue for these hyper-relevant, constantly updated messages. So, how do you pass the relevance test … |
 | When you create and nurture a brand, our customers are our audience. We tell them a story designed to communicate your value proposition in a way that will engage them and compel them. We want them to not only want our product or service, but also … |
| Whether you call it digital signage, digital place-based media, digital out-of-home or simply DOOH, the media is all around us. Trouble is, most consumers—as well as many ad buyers and potential deployers—don't even realize it. People … |
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Creating a Richer In-Store Experience
Retail sales are being impacted by the economic downturn, but online shopping has not lost its magic. In the words of Forrester Research, "Americans will continue to flock to the internet for …Type: White PaperSponsored by: Intel Corporation -
TMX Group Utilizes Omnivex Software to Display Live News and Real-time Financial Data
Today, TMX Group is much more than Toronto Stock Exchange (TSX) and TSX Venture Exchange (TSXV), the cornerstone of Canada's capital markets. TMX has expanded into energy trading and clearing with …Type: Case StudySponsored by: Omnivex -
Sowing the Seeds of Digital Signage Success
The digital signage seed was planted five years ago at an Ingram Micro event. At the time, Mike Ohren, CEO of MacMan was exploring opportunities that could leverage his successful Apple business …Type: Case StudySponsored by: Ingram Micro, Inc. Digital Signage Division -
Keywest Technology Delivers Extensive, Turnkey Digital Signage Network for Event Center
The Garland Independent School District in Garland, TX, last year selected Keywest Technology of Lenexa, KS, to design, install and customize a turnkey, state-of-the-art digital signage system for …Type: Case StudySponsored by: Keywest Technology -
On-Demand (SaaS) or On-Premise Digital Signage Software – Which Should You Choose?
There are hundreds of digital signage software solutions available today. People trying to decide on the best one for their network, both now and as it expands, are faced with many difficult …Type: White PaperSponsored by: Working Solutions
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The purpose of the Digital Screenmedia Association (DSA) is to advance the growth and excellence of the global digital signage, interactive kiosk and mobile community through advocacy, education and networking.