Features, News & Blogs
Selling DOOHPeople do not fully understand the way that advertising influences people. In a gigantic industry, there are endless ways to reach people and make them aware and interested in a particular product or service. Place-based media, particularly DOOH, is …
Digital outdoor well suited for small(er) marketsLately I have noticed a digital billboard trend that has pleasantly surprised me: small markets succeeding with digital billboards. It would seem to go against conventional wisdom for a small-market digital board to be able to net two to three times …
Digital signage means businessWhile economic growth has slowed, it hasn't stopped. People are still buying; they just want to make informed decisions and want more value for their money. To meet these needs, no other marketing tool is as effective as digital signage for …
To advertise or entertain: No longer a question of choosing one over the otherIf you're one of the booming number of retailers, dealers and service facilities who have caught on to the value of in-store TV, chances are you're using it exclusively in one of two ways: to entertain your customers (maybe you have the channel …
Introduction and call to actionThis blog post marks the first of our continuing series for DigitalSignageToday from the perspective of our digital out-of-home network, Park Cast. The primary reason to write this blog is to encourage more open discourse between the different DOOH …
Will 2012 finally be the year for digital-signage-in-a-box?For a couple of years now I've been hearing about "digital signage in a box." In other words, an everything-in-one digital signage solution that a neophyte could buy and have up and running in hours. Not only have I been hearing about it, we've even …
Looking ahead: What's the next thing you didn't know you couldn't do without?I almost never talk on the telephone anymore. Instead, I text, I email, I instant message. As recently as a couple of years ago, I never — and I mean never — texted or IMed with people; I either called them or emailed them. A few years …
The importance of hyper-relevance: Seasonal messagingThe holiday season is quickly approaching — which means seasonal retail and brand messaging is already here. Digital signage is the perfect venue for these hyper-relevant, constantly updated messages. So, how do you pass the relevance test …
Staying true to your brandWhen you create and nurture a brand, our customers are our audience. We tell them a story designed to communicate your value proposition in a way that will engage them and compel them. We want them to not only want our product or service, but also …
Digital Signage: It’s all around us [Infographic]Whether you call it digital signage, digital place-based media, digital out-of-home or simply DOOH, the media is all around us. Trouble is, most consumers—as well as many ad buyers and potential deployers—don't even realize it. People …
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NCR SelfServ™ 71

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Digital Sign in a Box

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