Toys ‘R’ Us selects Cineplex Digital Media to install kiosks and digital signage

Toys "R" Us has selected Cineplex Digital Media to install an in-store digital signage and kiosk network for the retailer's new concept store, according to a press release.

"Our Langley store is the evolution of our digital future," Clint Gaudry, vice president of marketing and store planning at Toys "R" Us, said in the press release. "The new integrated network elevates the shopping experience and makes it easier for customers to locate the products they are looking for, gain in-depth information and make their purchases directly from a number of kiosks located throughout the store."

Toys "R" Us will deploy an "endless aisle" product where customers can use kiosks to browse not only in-stock items, but the brand's entire offering. Powered by Cineplex Digital Media technology, the kiosks will feature videos and provide comprehensive product information to shoppers before making their purchases. Then by selecting "Get it now!" customers can complete their transaction right at the kiosk and pick up their purchase at the front of the store or have it shipped directly to their home.

"We are very pleased to be working with Toys 'R' Us on this exciting and innovative project," said Nick Prigioniero, president, Cineplex Digital Media. "We look forward to enhancing the in-store experience by integrating our custom digital technologies into an easy, one-stop-shopping process for their customers."

The installation includes a large feature wall with 2x2, 55-inch LCD screens, six 18.5-inch digital end caps and four POS integrated kiosks. Cineplex Digital Media will lead all content creation for the kiosks, provide content management for the digital end caps and feature wall signage.

Cineplex Digital Media has served the out-of-home, retail, financial and quick service restaurant industries by providing strategic, digital display and network solutions for its clients.

Topics: Assisted Selling, Customer Experience, Digital Merchandising, Hardware, Networks, Retail, Retail Digital Signage

Companies: Toys “R” Us, Cineplex Digital

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