News

Times Square digital billboard tracks trip time

May 19, 2016

JetBlue worked with OutFront Media to install an Android-based digital billboard that shows visitors to Times Square in New York City the time required to reach a destination from where they are standing, according to an AdWeek report. The billboard uses Google Maps API and JetBlue’s flight schedule to determine the travel data in real time.

The billboard is part of a broader campaign for the JetBlue Card and its loyalty program, the report said.