News

STRATACACHE offers a taste of the 'Digital Menu Board Experience'

July 24, 2012

STRATACACHE today announced the launch of its "Digital Menu Board Experience Center" at its Dayton, Ohio, headquarters.

The DMB Experience Center covers 8,000 square feet and features more than 20 different current and future digital menu board, or DMB, systems. It is designed to provide a hands-on evaluation, comparison and testing environment of numerous technologies available for quick-service and fast-casual restaurants, according to STRATACACHE, a provider of digital signage, content distribution and enterprise video acceleration technologies.

The new center gives visitors the opportunity to examine every detail of the DMB evaluation process, from mocking up exact requirements, testing with focus groups and determining what layout looks best within a specific environment while validating the requisite physical and financial models necessary for success.

From feature boards to 8-panel array systems, kiosk ordering, mobile interactive, digital play and cutting-edge outdoor solutions, the DMB Experience Center showcases products and features unique to STRATACACHE DMB solutions. The DMB Experience center also showcases a wide selection of display options and types (standard bezel, super narrow, CCFL, LED, high availability, high brightness, outdoor, etc.) from multiple manufacturers, ranging in size from 12 to 82 inches.

"We recognize that there are a lot of questions about what DMB solution is right for the customer and that there is no one-size-fits-all approach for a DMB solution," said STRATACACHE CEO Chris Riegel in the announcement. "Each customer requires a customized solution based on standard and cost-effective technology that fits their existing space, consumer needs and budget. The DMB Experience Center offers customers the ability to plan, mock up, test and compare until the ideal solution is achieved — allowing customers to see their desired DMB layout exactly as it would look in their environment."

The grand opening of STRATACACHE's DMB Experience Center aligns with the increasing demand for alternative menu labeling options to comply with new nutritional and caloric menu labeling laws mandated by the United States Food and Drug Administration, the company said.

Read more about digital menu boards.