Features, News & Blogs
What are the major limitations in your business?Several years ago I left a manufacturing company and started my own business in digital signage, a new technology. I had many years of great experience and a good business education, so I was very confident. I expected to use those assets to grow a …
Continual and constant improvementToday I was reading a magazine that is read by most people in the restaurant business. I was shocked at the number of formerly successful restaurant companies that have filed for bankruptcy. I also read that several old successful companies were …
How do you teach creativity?How do you train your sales people and sales engineers to sell digital signage? When you hire people for these positions how do you test them? Since I've been in the digital signage business I have learned the most important quality for these people …
Is it time to hire more employees?Earlier I wrote a couple blogs about the down economy and how to survive it. Recently I have been thinking about ways to take advantage of the our current economic situation and be better prepared when it rebounds, as it always does. Now is a great …
Slow economic recovery slows digital menu board deploymentsMany of us have been working hard on the development of digital menu boards (and digital signage) and investing capital for several years because we believe they are valuable marketing/merchandising tools. Now that the products have been developed …
Digital signage cathedrals in the UKI recently returned from a two week trip to Europe to finish up the last couple of credits towards my MBA. Along with all the pictures I took of famous landmarks and sensational meals are a collection of photos that may only be interesting to those …
Are digital menu boards really that complicated?We all know there's a lot of differences between digital menu boards and traditional menu boards. They are new and there's a lot to learn, but are they really that much more complicated? Have you ever noticed how some of us like to make new …
What's happening in the digital menu board industry?I have heard many rumors, read news articles and press releases about major deals being made in the digital menu board industry. I also set up my Google Alerts to "Digital Menu Boards," so I receive all the Web news on the subject. It seems like …
Are all digital menu boards the same?In the past few months I have attended several major trade shows to see what's new and visit with my friendly competitors to see how they are doing. I know almost all my competitors and have many good friends in the industry (digital menu boards). I …
Digital signage dayparting takes content relevance to a new level Digital signage is one of the most powerful, cost-effective communications tools available, but because today's consumers are constantly bombarded with messages, they've become more discriminating about their exposure to commercial messages. They're …
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