News

Sophatar launches proximity-based digital signage

April 4, 2019

Sophatar recently launched its proximity digital signage called ProxiScreen, which delivers dynamic content, based on customer interests, according to a press release.

The solution can deliver information based on customer analytics and it can also get customers directly involved through two-way interactivity. Customers can also use their phone to select what digital signage content they would like to view when they are close to a ProxiScreen-enabled display.

End users can use mobile SDKS for iOS and Android to integrate ProxiScreen functionality into existing mobile apps and a web API on cloud-based CMS to convert static playlists to mobile interactive experiences, according to the release.