News

Signagelive demonstrates SoC, HTML5 software platform

July 20, 2016

Signagelive, suppliers of a cloud-based digital signage technology platform, is presenting its SoC and HTML5 software through a selection of real-world user scenarios at the second LG Commercial Display Roadshow, according to a comapny press release.

The event is being held today in San Francisco at the Westin St. Francis at 335 Powell St. Signagelive said it is the only digital signage technology company invited to participate at the 2016 Roadshows.

Signagelive's digital signage technology platform with integrated support for "Lift and Learn" and dynamic NFC technologies will be powering the latest range of LG webOS displays directly over LAN, eliminating the need for external media players, the release said. Using Signagelive's SoC software and intuitive content management platform, commercial organizations can take static signage applications into the interactive world by allowing end-customers to interact with displayed content using smartphones or touchscreen displays.

Retailers can use the technology to ensure their best selling products are strategically placed on pressure sensors in front of in-store displays playing eye catching content, generating a "pull factor" for shoppers, the release said. If these products are picked up, a trigger is initiated, instructing the display to show content specific to that product.

Dynamic NFC technology used in conjunction with Signagelive's digital signage technology platform enables large-venues such as stadiums to generate and roll out interactive content relevant to an event in real time.

"Interactive functionality takes digital signage to a brand new level," said Aferdita Qesku, director of sales, Global at Signagelive. "Using LG webOS displays powered by our SoC and HTML5 software, well known brands can turn their static digital signage networks in to a powerful marketing tools quickly, easily and cost effectively and benefit from the results immediately."

Signagelive's cloud-based digital signage network platform supports multiple content formats, including static images, 4K video, web pages, IPTV, multi-zoning for different media types, touchscreen applications, image layering and RSS feeds. The platform also comprises optional proof of content and delivery functionality for monitoring the results of interactive campaigns.

LG's Commercial Display Roadshow 2016, which debuted May 4 in Washington, D.C., is coming to cities across the U.S., including New York, Miami, Denver and Los Angeles.