News

Seenspire looks to bring artistic element to digital signage design

April 23, 2013

Seenspire, a new player on the content services scene, hopes to put a twist on how information is presented on digital signs. According to a news release, the Belgium-based creative firm will mine news and information from respected sources, then wrap it in a motion graphics-driven artistic package that noticeably diverges from the norm of tickers and static text over images.

"It's content the way a creative director does things, not how a programmer would do it," Seenspire co-founder Samuel Mekonen said in the release. Creative director and co-founder Richard Buhn added: "We think it's not enough to just populate a digital signage network with simple feeds. You need great, visually appealing creative to to get people watching."

The service is suited to a wide range of digital signage networks, the company said, from ad-based to corporate. Seenspire subscribers can select from a variety of design styles and feeds from the company's online marketplace, and files loaded into a network's content management system are automatically updated from cloud-based servers.

Seenspire feeds are available in English, German, French, Spanish and Portuguese, and the three platforms are:

• Daily News: Global, Sports, Entertainment, Technology and Health
• Infotainment: Sports Results, Local and National Weather, Financial Markets
• Did You Know: Horoscope, Trivia, Factoids, Famous Birthdays and Today In History

Seenspire features include:

• Pro-level motion graphic design in a variety of styles
• Auto-updating: Scripted Adobe Flash SWF files that update information text and images on the fly, throughout days and without operator intervention
• Design consistency: Standard font, color and overall design decisions ensure networks can use as many feeds as they need while maintaining a professional look
• Month-to-month subscriptions with no long-term agreements enforced

Seenspire also does custom creative work for digital signage network operators, including advertising and marketing messages tailored to the specific needs of brands.

Learn more about digital signage content management.