News

Scala digital signage motoring down the Autobahn

November 2, 2012

German autobahn services company Autobahn Tank & Rast recently deployed more than 3,000 digital signage screens at its service facilities along the german highways.

Digital signage and advertising management solutions provider Scala announced the installation bywhat it called "the leading provider of restaurant, hotel, retail and fuel services on the German Autobahn," and that the installation was carried out by Scala partner ISS Intelligent Service Solutions GmbH. Also, Scala Partner SEEN MEDIA now manages the network, consisting of 980 Scala Players, the company said.

"The management team of Tank & Rast made a crucial decision by incorporating digital communication in their remodeling plan from the start," said Helge Haarig, sales manager DACH at Scala.

A study of the Association for Consumer Research indicated the effectiveness of the advertising messages on the screens of Tank & Rast, the company said. The study showed that customers were inclined to purchase the displayed product versus what they had in mind originally.

Read more about digital merchandising.