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SaaS provider extends social media value to digital signage

Spontbox announces launch of its flagship product this week, a technology that reconfigures social media for display on digital signage.

November 19, 2014

Software-as-a-service provider Spontbox announced the launch of its flagship product this week, a technology that reconfigures social media for display on digital signage.

Now available in the U.S. and Canada, the company said its solution extends the use of existing social marketing resources, adding value to a company's Web content.

Spontbox creates a TV channel for its clients using publicly available social media from product manufacturers and third-party reviewers. This custom channel educates the consumer about new products and services and gives them a preview of their social experience as a subscriber to the client's Facebook page or YouTube channel. Combined with customizable media feeds from reputable entertainment and news sources, Spontbox is designed to strengthen its clients' social outreach.

"Many companies have a wealth of content already posted to social media channels that for one reason or another does not find the appropriate audience." Spontbox founder Mo Nasseri said of his motivation to start the company. "Much of this social content never reaches their consumer base. Our technology parlays this existing content into digital signage for display within a business to maximize the impact and visibility of its social media efforts."

Initially targeting dealerships, Spontbox said it has gained traction in the automotive industry. The company plans to grow with the rebounding U.S. automotive market, which saw a 50-percent increase in manufacturing sales from 2009 to 2013. Spontbox's social channel is designed to increase consumer awareness of ongoing promotions and news from car makers, aiming to provide benefits to dealerships over traditional TV programming.

Nasseri said he intends to expand the reach of Spontbox's technology. The solution offers benefits to any industry where customers spend time shopping or waiting for service, such as hospitals, corporate lobbies, malls and other retail stores, the announcement said. Accordingly, the company plans to extend its marketing efforts to retail and service providers in the future.