Reactrix completes $45M financing

REDWOOD CITY, Calif. — Reactrix Systems Inc., an interactive media company with a network spanning malls and theaters across the nation, has completed its Series D institutional equity financing, totaling $45 million. The financing, the largest in the company's history, was led by new investors the D. E. Shaw group and Menlo Ventures, and included participation from existing investors Mobius Venture Capital, Thomas Weisel Venture Partners and Worldview Technology Partners. Montgomery & Company represented Reactrix in the financing.

Proceeds from this financing will be used to expand Reactrix's mall and theater network and facilitate expansion into new venues in the United States and select international markets. The funding will also be used to further develop next-generation technologies as well as provide working capital.

"We knew we had a winner when advertisers described their experience with the Reactrix Media Network with the same level of conviction and zeal as Reactrix's own management team," said Andre Turenne of the D. E. Shaw group.

"Reactrix has many of the critical success factors we look for in our investments," said Pravin A. Vazirani, managing director of Menlo Ventures. "Reactrix's combination of a breakthrough, disruptive and defensible technology, Fortune 500 advertisers, experienced management and a marketplace in dire need of new ways to reach today's consumer gives us great optimism about the company's global prospects."