News

Prestone drives new campaign on DOOH with GSTV

October 11, 2012

Gas Station TV, a national digital out-of-home network at the pump, recently announced that it has added antifreeze/coolant brand Prestone to its roster of advertisers on the network. Focused on reaching younger, active male DIYers, Prestone engaged GSTV to extend the impact of its new advertising campaign, according to the announcement.

The campaign, titled "The Reaper," is aimed at helping drivers "cheat death" on their vehicles by maintaining their cars with Prestone's patented anti-corrosion antifreeze and other Prestone car care products. The 30-second spot, featured at Murphy USA gas stations in Walmart parking lots across the country, also includes a five-second directional Action Tag encouraging viewers to head into the retailer for immediate purchase.

"The new campaign reminds consumers to maintain their vehicles, and shows how Prestone products help drivers keep their cars running longer and worry-free," said Kareem Dright, marketing manager at Prestone. "Partnering with GSTV was a natural component of our campaign to help Prestone reach our target consumers while their vehicles are top-of-mind, whether that's filling up their tanks or making an in-store purchase at local gas stations."

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