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POPAI, hf media announce European digital signage show for 2008

May 8, 2007

ESSEN, Germany — POPAI, the global association for marketing at retail, and hf media & events, a European trade publisher and event organizer for the interactive self-service market, have joined forces and entered a partnership to stage the first pan-European trade show exclusively focused on digital signage.

Digital Signage Expo 2008 (no relation to the show being held in Chicago next week) will be held May 6-8, 2008 at Messe Essen near Dusseldorf, Germany and will cover topics such as in-store TV, digital media, ad screens, content and solutions.

The event will be held parallel to the trade event on self-service, Kiosk Europe Expo 2008.  Hughes Network Systems has already confirmed its participation in the exhibition as a Platinum sponsor of the event.

"By staging Digital Signage Expo 2008, POPAI is paying tribute to the digital revolution at the point-of-sale (POS) in the most appropriate form possible," said Karin Wunderlich, managing director of POPAI in Germany. "We are convinced that future brand and corporate communication will be placed right at the point of sale, point of information or point of consumption to target the consumer effectively at exactly the right moment."

For more information, visit the Digital Signage Today event calendar.