News

OZ office tower joins DOOH network

August 30, 2012

Australian digital-out-of-home advertising firm Inlink has announce the completion of digital signage screen installations at Brisbane, Australia's 111 Eagle St., the city's first six-star office tower.

The digital signage deployment in the building offers tenants a concierge service and premium amenities, as well as up-to-the-minute news content via 40 digital Inlink media screens, the company said.

The deployment ups the Inlink Office Media network total to more than 300 high-end towers, now exceeding 1,650 lift/lobby screens and showing a 98-percent engagement level by AccessTesting studies.

"One One One Eagle is just another example of the premium spaces in which Inlink offer(s) content sponsorship and advertising opportunities," said Inlink Managing Director Oliver Roydhouse, in the announcement. "Our content offering is considered by commercial property owners as a key way in which to gain tenant loyalty and offer a prestige commercial environment to business professionals. We provide building managers with an interactive messaging system to communicate with tenants, share environmental or social messages and reinforce internal building communities."

Inlink's strategic plan for the office network has been to secure only high-end buildings, providing a platform for advertisers to communicate to a busy and affluent professional audience.

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