Customer Experience
oOh!media intros Audience Intelligence Hub for OOH
March 19, 2021
OOh!media has launched its Audience Intelligence Hub, a data resource for clients looking to engage OOH audiences. The platform offers data from more than 4,000 OOH locations in shopping centers, offices, cafes and universities in Australia, according to a press release.
The hub provides data on people movement patterns and audience and behavioral trends. It builds on the success of the Pulse Reports, which tracked the impact of the pandemic. The company has also relaunched Pulse Reports, which will be published montly.
"Audiences are coming back in a big way, and it's important for advertisers to understand where the momentum is strongest. The worst of the pandemic appears to be past us and Australians are starting to get out and about again, which is great news for businesses," Tim Murphy, chief sales officer, oOh!media, said in the release. "The Audience Intelligence Hub supports campaign planning, and we are confident it will be a valuable resource for marketers seeking to better understand consumer behavior."
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