News

New cloud-based signage software collects data, delivers custom content

June 30, 2016

ADVIA Partners, a provider of in-venue based audience analytics, has debuted its technology that identifies a specific audience and delivers custom content in real-time. 

Using a combination of visual detection, digital signature and environmental collection devices, ADVIA collects and analyzes data from event sites, including audience size, behavior and demographics, according to a company press release. Cloud-based software captures data in the physical space, analyzes it to identify the viewer by gender and age, and triggers content that will engage the viewer, allowing businesses to deliver one-to-one content via smartphones or any connected device. The data is stored for future analysis and action.

"Imagine attending your favorite sporting event or entertainment venue and seeing messages that you actually want to see and interest you," said John DeCaprio, CEO of ADVIA Partners. "Our technology delivers the right messaging to the right audience at the right time. And, by collecting and storing data, advertisers, sponsors and other stakeholders can also continually improve the conversation and enhance the audience experience. They will be able to create more strategic marketing campaigns and truly build a one-of-a-kind experience for consumers."

ADVIA demonstrated its technology with partners GoVision and T1V in a "luxury suite of the future" at the Association of Luxury Suite Dealers Conference and Tradeshow held June 26-28 in Pittsburgh. The new platform was shared with an audience of professional and college sports arena operators.

"This technology from ADVIA is a game changer for the sports world by making everything more interactive for fans and more strategic for marketers," said Bill Dorsey, ALSD chairman and founder. "When you know more, you can do more. Sponsors will be able to completely personalize the fan experience and at the same time, gather important data to continually improve their content and approach to achieve greater results and responsiveness. The money being spent on new and upgraded stadiums around the US is in the tens of billions of dollars. Sponsors are looking for ways to know that the money that is being spent to engage fans is paying off. The ADVIA Partners technology can deliver that message and the data that goes with it."