News

Mood Media launches location-based mobile marketing technology

April 30, 2013

Mood Media has released Mood Presence, a mobile marketing technology that utilizes its music network to connect retailers and marketers directly to consumers through smart devices — a strategy the company said can help retailers combat showrooming. 

According to the release, Presence, which will be delivered through the company's Explore In-Store system, is an intelligent network that establishes a new channel of personalized marketing. The technology sends an inaudible cue through Mood's music player and a retailer's existing sound system. Integrated with a mobile app, the Presence signal is sensed by an iOS or Android device, which lets retailers instantly deliver targeted content to the consumer inside the store.

"Presence technology is all about leveraging our existing network to create greater shopper awareness and drive a higher rate of conversion," Lorne Abony, Mood chairman and CEO, said in the release. "The Explore In-Store product enables retailers to leverage mobile marketing at the most important point of engagement. If a shopper is checking out your competitor's Web site or texting her friends while in your store, it's more difficult to convert her into a customer, so we want to help our clients get more out of their own apps by delivering relevant, targeted marketing when and where it matters most."

According to the company, clients retain control over the content displayed through Explore In-Store, which can be updated, targeted and maintained through a simple interface. The program's back-end also provides an interface that produces current and historic data analytics.

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