Mercedes-Benz integrates BrightSign media players into pop up store displays
Mercedes-Benz recently opened two pop-up stores in malls in Miami and Chicago. The company also deployed 60 displays, which are powered by BrightSign's HD223 media players, according to a press release.
Mercedes-Benz deployed 60 displays in each of the stores, and 16 of them were used for a four-by-four video wall to showcase vehicle details, videos and information about the brand.
Other displays were used for two other video walls, mounted on separate walls joining at a 90-degree angle. These displays are mounted in a mix of vertical and horizontal orientations to create the illusion of a 3-D. These video walls create a single piece of art using photography, animated art and Mercedes-Benz branding.
All other displays are mounted horizontally in seating areas.
BrightSign's media players deliver content to all of the displays, and its BrightWall feature helps create and publish content for the video walls.
"Creating three video walls in a relatively small space required that we space the individual displays just right, and that the content displayed perfectly on each screen to create the impact we desired," Darryl Kuder, president of Red Dot Digital Media, a company that helped with the deployment, said in the press release. "BrightSign’s hardware and software works seamlessly and are essential to perfecting high visibility projects like our latest collaboration with Mercedes-Benz."
Image via BrightSign