News

Men's retailer counts on digital signage expertise, support in 50 US stores

July 22, 2016

Convergent, a Ballantyne Strong company and provider of digital location-based experiences, announced men's shoe and apparel retailer Allen Edmonds has renewed its agreement with Convergent for another year and is expanding the relationship to introduce video wall capabilities in its stores, according to a press release from Convergent.

Convergent currently supports Allen Edmonds with digital signage solutions and content workflow platforms in 50 company-owned stores. Convergent's automated content workflow management platform allows Allen Edmonds to launch and deploy dynamic digital signage campaigns rapidly throughout their network of stores while ensuring brand consistency, the release said.

"As a retailer, our window signage plays a vital role in attracting and engaging new customers. Convergent has proved to be a valuable partner in helping us develop and expand our digital signage capabilities," said Colin Hall, chief marketing officer for Allen Edmonds. "The new video walls inside reflect our commitment to an exceptional customer experience and our desire to forge a stronger brand relationship."

"As Allen Edmonds continues to drive business with compelling in-store digital experiences, Convergent will deliver the expertise, innovation and support to ensure they succeed," said Steve Schilling, president of Convergent.