News

Lithuania's largest telco company implements digital-signage network

June 13, 2016

Teo, a telecommunications and home-entertainment services provider in Lithuania and part of the Telia Company, has implemented a digital-signage network powered by Signagelive to enhance customer service activities, according to a press release from Signagelive.

The digital-signage network, which has been installed and commissioned by Hansab UAB, a provider of technology solutions in the Baltic region, is being used to display promotional content on video walls and a touchscreen display in customer service centers located in busy shopping malls in Lithuania's three largest cities.

The company had previously used standalone displays and USB drives for all promotional activities. This was an inefficient use of resource and promotional campaigns were often fragmented because of the time needed to manually update individual displays installed in different locations, the release said.

Signagelive was selected as the digital-signage platform provider because of its cloud-based capabilities and multi-vendor support, which meant Hansab could mix and match display types to accommodate specific location requirements. The digital-signage network comprises four different configurations of Samsung slim-bezel video walls and associated 65-inch touchscreen displays so that customers and businesses can inquire about new services, such as Wi-Fi, cloud services or CCTV. When the interactive display is idle, the network has been configured to make use of Signagelive's kiosk-mode facility, comprising a series of pre-scheduled videos that play on a loop to further promote Teo products and services.

"Teo has recently expanded its product portfolio to offer more services to customers,” said Dovydas Stukas, head of the digital signage and AV solutions group at HANSAB UAB. "The digital signage network powered by Signagelive has provided them with a centralized facility to manage campaigns and benefit from interactive capabilities.”

All content is uploaded and stored on Signagelive's cloud-based digital signage platform. Using the platform's enterprise-class management dashboard, the telco can create and roll out promotional content and customer service notices to the different locations in real time, with the ability to modify that content on demand if necessary, the release said. The platform ensures the individual displays are synchronized on the LAN and that content is rendered correctly to display on the different screen types.

"A changing communications landscape means that telecoms providers must be creative in their marketing activities if they want to retain customers,” said Jason Cremins, CEO of Signagelive. "Our digital signage platform allows large organizations like Teo to quickly roll out powerful digital signage networks that support static and interactive content, taking digital signage services to the next level by increasing engagement."