News

JCDecaux UK joins IAB

July 25, 2016

U.K.-based outdoor advertising company JCDecaux has joined the Internet Advertising Bureau UK, according to a company press release. The U.K. has one of the highest share of ad dollars going into digital based-media and one of the most progressive digital OOH sectors in the world, the release said.

JCDecaux launched its London Digital Network, and vision of building out its network of digital screens, after being awarded what it calls the world's largest bus shelter advertising concession by Transport for London.

The company's digital OOH network is run by data utilizing its bespoke media planning and buying tool SmartBRICS, as well as its SmartCONTENT ad-serving platform ,which puts the right creative, at the right time and in the right place, the release said.

JCDecaux said it joined the digital advertising trade body to highlight its digital ambitions, and to join the debate around the transformation of OOH advertising into a digital advertising medium in the U.K. The membership will also enable JCDecaux to access the IAB's market research, education and events..

"Joining the IAB is an important strategic step. By 2017, we will have hit the tipping point with more than 50% of our revenues coming from our digital based media," said Spencer Berwin, co-CEO of JCDecaux UK. "Our digital investment programme is transforming industry perceptions of what is possible and how our channel can be an integral part of the total customer journey. I'm looking forward to working with the IAB on digital initiatives and to educate clients and agencies on all the possibilities that digital in the out-of-home space has to offer."