News

International Display Advertising moves into DOOH advertising market

May 7, 2013

International Display Advertising Inc. has its eyes on the $9 billion U.S. digital out-of-home advertising market.

According to a news release, the company owns the international rights to market, distribute and sell the proprietary interactive digital media for Display Points, an interactive digital media company that competes in the DOOH field.

"The highly interactive nature of the proprietary Display Points digital media (will) propel IDAD to obtain a significant share of the growing DOOH advertising market," International Display President Dave Hazzard said in the release. "To date, research surveys have indicated that 72 percent of customers act on Display Points advertising, and 93 percent of customers enjoyed having Display Points on their table."

Learn more about digital out-of-home advertising.