News

Interactive OOH firm inks deal with mall magnates

March 21, 2011

Out-of-home (OOH) interactive media company enVu today announced its exclusive partnership with one of the nation's largest owners and operators of regional malls and shopping centers, CBL & Associates Properties Inc.

The newly formed partnership entails deployment plans for the immersive advertising platform, enSpire, within select CBL shopping centers located throughout the nation's top 20 designated market areas (DMAs).

The enSpire platform utilizes interactive floor projection displays that engage consumers while providing a memorable experience for mall visitors and enhancing brand recognition, according to enVu.

The company has deployed enSpire in 29 CBL shopping center locations and future expansion plans include 12 additional market-dominant shopping centers within the CBL portfolio.

Unique to these deployments is the launch of enSpire's new, modern design — the enSpire 2.0 platform. All CBL properties will feature the new design, which incorporates eye-catching panels made of tension textile that surround the ceiling installation—offering additional branding or advertising opportunities for clients.

"We are always seeking out new technologies that enhance the shopping experience during the path-to-purchase," said Jim Ward, senior director of brand development for CBL. "We are excited to bring the enSpire platform to CBL malls across the country, allowing our shoppers to experience the newest advances in interactive advertising."