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In-store advertising: 21-percent growth through 2010

October 29, 2007

Forbes: According to a draft study by Deloitte from the Grocery Manufacturers Association, the investment in in-store advertising has doubled since 2004 and is on pace for compound annual growth of 21 percent through 2010. The only surprise in this is that anyone finds the findings surprising. Conventional wisdom, backed by solid if not conclusive research, says that more than 70 percent of purchase decisions are made in-store — yet in-store advertising represents only six percent of marketing budget allocations.

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