News

Huge video wall grabs shoppers' attention at TK Maxx's Munich store

May 17, 2016

Clothing retailer TK Maxx is using a SignStix digital engagement platform to deliver a unique in-store shopping experience at its recently opened flagship store in Munich, Germany, according to a press release from SignStix. The new store, which is now the largest TK Maxx store in Europe, features a 52.5-square-meter video wall display standing 10 meters tall and spanning over four floors behind the open stairwell in the main atrium.

Designed to engage and inspire in-store shoppers, the large-format display is powered by SignStix's cloud-based content management system, allowing TK Maxx to manage, schedule and deploy content from any device, according to the release. The new installation provides TK Maxx with the ability to take over all video wall content in real-time or schedule seasonal and promotional campaigns ahead of time. The new store also features four smaller SignStix-powered video wall displays, three of which are located above till points and are designed to engage shoppers while they queue and reduce dwell time.

"The flagship store clearly needed to be innovative and impactful and with this huge high-resolution video wall, it certainly is," said Nick Fearnley, CEO and founder of SignStix. "We're really pleased to have been able to provide the new Windows version of the SignStix Player to enable this wall. We have a number of diverse delivery mechanisms that puts SignStix at the core of any retailer's digital ambition. The Munich store is a great example of what can be achieved with the SignStix platform."