News

Esurance sponsoring digital signage social media wall at this year's US Open

July 2, 2013

The United States Tennis Association announced today that Esurance, the direct-to-consumer car insurance company, has extended and expanded its sponsorship of the U.S. Open tennis tournament, including a digital signage video wall tracking social media mentions of the Grand Slam tournament.

Esurance became a U.S. Open sponsor in 2010, and following the new agreement, the company will continue as the official car insurance sponsor for the event through 2015.

The new agreement includes a growing relationship with USTA digital platforms. This year, Esurance will be one of three sponsors of the "U.S. Open Social Wall," a new fan enhancement to the 2013 U.S. Open. The Social Wall — a 50-foot-wide by 8-foot-high video wall located on the grounds of the USTA Billie Jean King National Tennis Center and replicated on USOpen.org — will showcase "fan passion" for the tournament by centralizing and displaying the most compelling U.S. Open-related social media content, the USTA said.

"Our continued partnership with the USTA provides Esurance with an incredible opportunity to engage with potential customers and millions of tennis fans," Esurance President and CEO Gary Tolman said in the announcement. "The expansion of our digital presence at the U.S. Open aligns perfectly with Esurance's approach of providing innovative technology that empowers consumers and makes experiences better and more enjoyable."

Esurance also will be the presenting sponsor of the U.S. Open iPad app. This includes live streaming on the iPad app and USOpen.org, the official website of the U.S. Open.

"Continuing to build on a successful relationship with Esurance aligns with our goal of delivering consistent, long-term value for our U.S. Open partners," said Lew Sherr, chief revenue officer for the USTA. "We are pleased that Esurance will help support our multitude of digital initiatives and events as we enhance the experience provided to our fans."

Learn more about digital signage and entertainment venues.