News

DPAA announces lineup for fifth-annual Digital Media Summit

September 11, 2012

The Digital Place-based Advertising Association has announced that Alan Schulman, chief creative officer for SapientNitro, will keynote the association's fifth-annual Digital Media Summit at the New York Hilton in New York City on Tuesday, Oct. 16.

Registration is now open for the day-long event, with attendance expected to increase by 25 percent over last year to a record of more than 500 registrants, according to the DPAA.

The summit will examine critical topics related to digital place-based, or digital out-of-home, media, including contextual engagement and planning strategies, and feature case studies presented by leading national advertisers. The agenda will include a town hall-style open meeting with the entire audience to discuss strategies to grow the industry. Leading the discussion will be David Krupp, president, Kinetic; John Muszynski, chief investment officer, SMG X; and Pierre Richer, president, NEC Display Solutions.

Other confirmed topics and speakers include the following:

• David Verklin, partner, VSV Partners and former CEO of Hal Riney, Carat and Canoe Ventures, will moderate "Digital Place-based Media – The Brand Marketer's Perspective," in which marketers will speak frankly about why they use DPb media, the barriers to greater usage and how agencies, networks and other stakeholders can help overcome some of these barriers to deliver a more useful and impactful tool for their brands.
• Case studies from Oppenheimer Funds, Hallmark and Fosters. Additional case studies will be announced in the coming weeks.
• "The Latest Advances in Research and What it Means for DPb," moderated by Don Gloeckler, chief research officer, Advertising Research Foundation, formerly of P&G. Panelists include Jim Spaeth, founder, Media Behavior Institute; David Shiffman, senior vice president, director of research, MediaVest; and Leslie Wood, chief research officer, Nielsen Catalina Solutions.
• "Using Technology to Engage Consumers – Best in Class Case Studies" with panelists Stephen Randall, founder and chief executive, LocaModa; Sanjay Manandhar, founder and CEO, Aerva; and Mikhail Damiani, CEO/co-founder, Blue Bite.
• Opening remarks by Bob Liodice, president and CEO, Association of National Advertisers.

In addition to the day's sessions, a media lab featuring leading digital place-based networks and new technologies will be open to attendees.

The DPAA said there are a limited number of sponsorship and media lab exhibition opportunities remaining.

Susan Danaher, president and CEO of the DPAA, said, "Our fifth-annual Digital Media Summit will feature our most robust agenda yet, featuring an all-star lineup of speakers. The tremendous enthusiasm for this year's event reflects the excitement and buzz surrounding the digital place-based sector. We are looking forward to a full day of idea exchange and provocative discussions."

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