News

Digital signage network coming to 2,000 c-stores

August 21, 2007

MINNETONKA, Minn. — BroadSign announced that Massachusetts-based Digital Promo Network (DPN) will use the BroadSign Suite to deploy a digital signage network in 500 convenience stores by the end of 2007, with plans to expand the network to 2,000 stores over the next 18 months.

BroadSign provides hosted software for powering digital signage networks in stores, restaurants, malls and transportation hubs around the world.

BroadSign's digital signage network software will allow DPN's advertisers to buy and schedule in-store video spots in a targeted manner and manage networked content from one central location. Each convenience store location will have up to two screens that will play ads promoting the products sold in-store as well as other relevant information and entertainment content.

Marketers will be able to see how their in-store advertising affects product sales by correlating BroadSign's proof-of-play reports with point-of-sale data. The deployment follows a series of pilots that showed a steady increase in sales of advertised products from 10 to 200 percent depending on the product category.